How do you present your final photographs to your client? How you present them says a lot about you. Do you take the cheapest way possible to save money? Or do you spend a little extra to present something your clients can’t get anywhere else.
If you shop at Wal-Mart, you expect the cheapest plastic bag possible at the checkout. You’re there to save money, and you don’t want to spend anything more than absolutely necessary.
But if you go to Tiffany’s, how it’s presented is almost as important as what is inside the box. If you give a Tiffany’s gift, you can present it in the box and in the bag it comes from the store in, knowing the recipient will squeal with delight when they see that light blue color.
How are you presenting your images? And what value do they have in the eyes of your client?
Does a CD truly portray value in your photography? Or is it the cheapest presentation possible? Even if you create a custom insert in the jewel case, and etch the CD with your logo, they don’t get to experience your images upon receipt.
While a CD may be a great addition to a large package order, it should always be presented as an afterthought. You want people to look at your photography and experience the artwork – not have to take it home and pop it into their computer.
A stack of loose prints has low value to a client. They receive a stack of loose prints from the big box store. Yes, they may love the images, but by presenting them in a stack, they can shove them in a drawer, touch them with dirty fingers, and bend them by throwing them on a desk.
Cardboard folders have been around for decades. It’s a great way to add value to an image, and give the customer a better way to temporarily display it, and hand it out to family and friends that have placed orders. It’s also a step up from a loose print, and can be used to combine a two or three images, similar to what sports photographers give when presenting a group and individual image.