Have you ever sat down at a great restaurant, and loved the food – until you spot a hair? Instantly your opinion changes, you push the food away, and always remember “the hair” when anyone suggests that restaurant. It not only changes your opinion, it alters it for always.

That’s because we focus on details that matter most to us. Every person has a different perspective on customer service. And if a store, restaurant or service doesn’t match our perspective, we form an opinion and take that with us wherever we go.

Think back for a moment; I’m sure there are several stores and businesses in your area that you won’t use because of an experience. It touched you, affected you, and you hold your opinion close to your heart.

The same can happen within your photography business. While you can’t avoid this completely – there will always be some people you can’t please – there are things you can do to put your best foot forward. It’s something that you can refine again and again, throughout your career. Here are 5 tiny details that impact you and how your customers perceive what you do.

Your Words

Every word you use has meaning.

We use to use the phrase “we shoot people for a fee”, and it used to be funny. Until Columbine happened here in Colorado. Instantly that phrase took on a completely different meaning, and it was no longer socially acceptable.

That’s a little extreme, but the same applies with many of the words we use every day.

One hidden word can mean all the difference in the world to your potential customers.

Dig Deeper: How Much Power Your Words Really Have [Read more…]