As many artists will tell you, wedding portrait photos are an art in and of themselves. They are very important to the clients, of course, and can also greatly enrich your portfolio and enhance its overall value. That’s why, for today’s post, we’re taking a look at three trends that have been dictating the rules for this segment over the past months. They’ve been confirmed enough for us to assume that they’ll also be around until the end of the year; so, pay heed and make sure you’re doing everything right, in order to make the most of your wedding portrait photos.
1. Posed shots are the past
It’s not just wedding portrait photos that have become more dynamic and focused on storytelling. In fact, as seasoned family or pet photographers will confirm, the entire niche of photographic portraiture has become far more focused on natural settings and dynamism. Most photographers nowadays choose to photograph their clients in natural outdoor environments, thus lending an air of freshness and vivacity to their shots. It also helps place the subjects in a setting they love, since this will help them feel far more relaxed in front of the camera.
Another trend, which only comes to complete the above, is that of wedding portrait photos that could easily pass for photojournalism. What does this mean, in terms of actual images? It means that both the photographer and the clients take on a more candid approach. The end images are more natural and raw, less processed, more creative, and with a more ‘in the moment’ feel to them than ever before. Since photojournalism is all about spontaneity and capturing a good story within an instant, it goes without saying that the photos created like this are far more unique, fun for everyone involved and creative.
2. Pricing goes up with experience
Given today’s rather harsh economic climate, many wedding photographers are reluctant to increase the pricing of their services overall – and of their portrait sessions in particular. However, as seasoned pros will tell you, this is not necessarily a good approach. After all, if you’re investing in your business, it’s only natural to expect the prices to match your level of experience. What’s more, portrait photography can even be regarded as a separate niche within the wedding photography segment. It requires specialized equipment and technical skills. If you’re committed to creating ever better wedding portrait photos, you’re probably also investing in this. Classes, lenses, accessories and other investments should be reflected in your pricing options. What’s more, as you continue to grow your wedding photography business, it’s probably also a good idea to book more clients – in the long run, this increasing roster of customers will also act as an argument in your favor, when it comes to asking for higher fees.
3. Don’t underestimate the power of the print
Sure, everyone is online these days: wedding portrait photos garner impressive amounts of likes on Facebook, they’re shared by your clients over Instagram, and maybe even featured on Pinterest. But the problem is that they all too often end up forgotten on a CD or DVD somewhere. To help your wedding portrait photos enjoy a longer lifespan, but also to help increase your business, you should perhaps try offering a special print as a bonus to your clients, thus encouraging them to print more photos.
Also, one clear 2014 trend is experimenting with print materials. Canvas is very popular at the moment, but there are so many options the list is virtually endless. Some photographers over shadow boxes, others print on glass or wood, while others are experimenting with artwork products like metal and acrylic.