7 Ways To Market A Pet Photography Business

Make Pet Personalities Steal The Show

If you have a pet, you know they have more personality then some humans. Take away their favorite toy and they pout. Or if you leave without them, they may ignore you for a while upon your return.

If you have a photograph of your pet on your desk, wall or iPhone, why do you like that image? Chances are it shows their personality. They are doing what they love, and look that much cuter doing it.

One of my favorite photographs of my first dog was of him sitting in a pile of socks. He would steal socks every chance he got, and run all over the house, hoping you would chase him. You couldn’t leave socks out anywhere without him grabbing a pair. So when he found a pile of socks fresh from the laundry, he sat in the middle looking like he was in heaven. I couldn’t resist the shot – and its still one of my favorites of him to this day.

That’s the beauty of an amazing portrait. It not only captures your pet, it captures the essence of him as well.

Instead of having your clients bring in their pets, and photographing them on your standard backgrounds, why not learn more about your clients in the process? [Read more...]

7 Ways To Market A Pet Photography Business

Over 60 percent of all households own some type of pet. And in many cases a family pet is exactly that – a part of the family. So with billions of dollars being spent on pets every year, why not take your own piece of the pie?

If you are thinking of opening up a pet photography business, or already have one in place, you are doing it out of love for animals. You have just as much fun working with them as you do their human counterparts. But how do you market to people for this type of business? Take a look at these seven ideas to get your business going in the right direction.

1. Start with a mailer in your local area. Any mailing list company should be able to get you a list of pet owners within your local area, or by zip code surrounding your studio. Mailings are still very effective, and because costs are up and the economy is down, we’re actually receiving less mail than ever. Which means your postcards will stand out more than ever. Start up a mailing list and keep it up.

Pet Photography 2 image source

2. Look for specialty shops. In my local area, we have a gourmet dog food shop, a shop catering to “pampered pups”, a store offering custom ceramic bowls and storage containers for pet food, and many day care facilities specifically for dogs and cats. Talk with the shop owners about doing a special promotion together.
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