“I’ve been on Facebook for awhile now, yet I really have no enthusiasm for it. I post sporadically because I feel like I have to. I only have a hundred fans. And I really don’t know how to keep them interested. There is zero communication on my page, yet everyone says it has great potential. What do I do?”
Have you ever felt like that? Don’t worry, many people do.
If you have no enthusiasm for it, you will fail. Its as simple as that. So at this point you have two choices.
1. Quit using Facebook altogether for you business.
2. Choose to use it to attract new business.
If something isn’t working for you, you don’t enjoy it, and you really have no desire to make it work, why put your focus there? Instead, choose another way of marketing your business and put your concentration there instead.
Facebook is just a marketing tool – its one of thousands that exist for a small business owner. Yes, it will work if you use it right. But if you don’t enjoy it, why spend the time on it.
Yet if you decide that Facebook is truly something you want to use to attract new business, then its time to treat it like a marketing tool, and gather all of your energy up to make it work.
Are you using Facebook correctly?
Before you begin building a Facebook presence, make sure you have your accounts set up correctly. When you originally set up your account, you should have set up a personal account under your personal name. Your business should have its own Page. Browse through one of the many Pages that already exist on Facebook to gain some ideas. Then set up your own. You can use it as your business name – ABC Photography – or try creating different pages for different niches. For instance, if you focus on corporate events and weddings, the two make great stand alone businesses, and would potentially be more attractable if you separated them and created a page for each. [Read more...]