Niche Your Business? 10 Ways People Get It Wrong

When you first thought about going into business for yourself, chances are you had a “vision”. You saw yourself doing one type of photography again and again – something that would make you happy every single day. That is the idea around niching. A niche is an activity specially suited to a person’s interests, abilities or nature. It’s a special area of demand for a product or service. And while niching may seem easy to accomplish, many people simply don’t understand the concept, and end up doing it wrong. And if you don’t niche in the right way, your chances of success aren’t high. Here are some tips to help you niche the right way.

Choose A Niche That’s Too Wide

You love people. You’ve always wanted a studio. So you decide to niche yourself as a portrait photographer. Is that a great niche? While it may sound like a great way to specialize your business, portrait photography is still broad. Think of all the different ways you can further split this niche out: baby, family, seniors, school, pets, business. Because you market each of these specialties in different ways, to different people, in different marketplaces, it still leaves you at a disadvantage when it comes to marketing. The clearer you become with who you want to photograph, the easier it is to build a business. [Read more…]