5 Keys To Finding Clients In The Future

I recently wrote a post 13 Ways To Make Sure 2013 Doesn’t Suck For Your Photography Business. I’ve been doing a lot internal planning with my own business for 2013, and I used that post as a trigger for all of you to start thinking about what you want the New Year to bring into your own lives. In order to stick with that theme, I’ve decided to run a “13 Days Of Photography” feature throughout December to help provide you with a ton of ideas and tips on things you can do for your own business starting on January 1st. Here is 5…

Future gold key

Doesn’t the marketplace seem a little overwhelming right now? Everywhere you look, there is an ad for something. You get hundreds of emails a day. Your newsfeeds rotate constantly with new content. Retailers are doing anything they can to bring in a buck or two – several stores in our area are open 24 hours a day right through Christmas Eve.

At some point it all becomes a bit too much … and you simply shut down.

But that doesn’t mean customers still aren’t out there. That doesn’t mean there aren’t people that want and need what you do.

They may have shut down as well. They may be so overwhelmed by all that is happening around them, they simply need another way to notice you.

And that’s where we have to be innovators. It’s not business as usual. To market the way you always have will get you nowhere in the coming years. The only way to survive – to thrive – will be to take a new approach.

Key #1: It’s Time To Be The Un-Photographer

At one point in time, cola was all the rage. People loved the bubbly drink, dark in color, sweet in taste. Then something new came along – the un-cola. It brought you a bubbly drink with a twist. The color changed. The taste changed. And it was refreshing in its own right. It took something old and put a new twist to it. You can’t photograph like photographers did twenty years ago. The marketplace wants something new – something different. And yet very few are offering the twist. The one’s that create the twist – the un-photographers – will move ahead in this new industry.

Key #2: Think Of The Internet As A Horizontal Marketplace

How many marketing tools do you need to survive? One? Five? Fifty? There is no right answer. Yet for most of us, it is well beyond one – very few could operate with just a business card. Different people “see” things in different ways. Which is why you need to be in different places, off line and on. A simple website won’t reach out to the new customers of tomorrow. Likewise, just a Facebook page will do little to reach customers that are rarely on Facebook. It requires a variety of tools – a horizontal reach through many different tools. Your blog, a Facebook account, reviews on Yelp, a YouTube channel – all reach out in different ways. And provide you with a wide plane of potential. [Read more…]

11 Apps That Will Become Your Every Day Favorites

Alarm Clock HD

With this free app, you can wake up to the things you love the most. With built in weather information, RSS and social media integration to sites like Facebook and Twitter, you’re now a moment away from finding out what will be happening today.

iMapMyWalk

This is the ultimate walk tracking app. Log your walks and it will automatically track your calories, current location, distance, pace and results. And if you like running, hiking, or cycling better, they have apps for that too.

Flipboard

Whether you carry your iPhone, iPod or iPad every day, Flipboard allows you to bring all your top news stories with you. Connect it up with all of your social accounts and read it in magazine format. Perfect for mornings out at the coffee shop waiting for clients.

[Read more…]

Top Apps For A Wedding Photographer

Want to know the best thing about today’s technology? You can take it wherever you go.

Let’s say you’re a wedding photographer, and you’re fairly new to the industry. You still have those moments of panic the day of the wedding, standing there wondering what to do next. Now you don’t have to wonder. Just pull out your iPhone or iPad and in minutes you’ll have a slew of ideas right at your fingertips.

If you’re a wedding photographer, check out these wedding apps – perfect for taking in the field, or even using to grow your business throughout your hectic week.

Wedding Photographer Trainer

$3.99
Wedding Photographer Trainer is filled with tips, facts and images to spark your imagination. It offers images to help you with posing, and gives you tips on what to do – and on what not to do.

[Read more…]

Google Voice – an Amazing Tool For Virtual Photographers

We’re in the middle of a big transition here at Virtual. This past weekend we moved from a very large home, into a smaller condo one third of the size. Downsizing is our new “buzzword” and we’re doing everything we can to simplify our lives.

Part of it is a new direction we are heading – we want to take our “virtual” business even more “virtual”, allowing us to travel anywhere in the world at any time – and still be in the office.

Up until Friday, we still had a landline phone for our business. But that’s all changed. Now we rely on VoIP and mobile, and on Google Voice.

Google Voice was introduced in 2009, and we signed up for our first account as soon as it was available. We played with it, but for the most part ignored it. A few weeks ago, we took another look at as a solution to our new needs, and what we found can be of benefit to any small business, no matter where you are in the world. So here are a few things you can do with Google Voice.

When you first sign up for Google Voice, you can choose a virtual phone number in any area code. You can use that number to make calls over the Internet, send and receive text messages, and record voicemails. And because you are using a phone number in your area code, your prospects and clients will call a local phone number to reach you – yet you can be anywhere in the world. You can even transfer to a mobile or to a landline phone, making it easy on you, and “masking” where you really are to those calling in.

In addition to the normal features of any voice system, Google Voice offers a variety of other services perfect for the small business owner. It can [Read more…]