Are you a natural at selling?
Don’t worry. Very few of us are.
Selling isn’t something you have to fear, or even avoid. It’s a natural part of owning and operating your business.
While focusing on what you should do has its benefits; sometimes it’s easier to learn what to avoid, and simply incorporate those tips into your sales presentation. It can help you see what you are potentially doing wrong, and how its impacting you, your business and your potential clients. If you see yourself in any of these mistakes, use them as a strategy for improving your sales presentations.
Think your client knows more than they do
You live with photography every day. You are entrenched in the culture, and have a true love for everything camera related. While your customers may have an appreciation for great art, they probably don’t have the same passion you do for the photographic industry. Never assume anything – always tell them why you are doing everything.
For example, they probably won’t care that you are using a Canon DSLR EOS 5D Mark II, with a 70-200mm f/2.8 lens. But they will care that you are using professional equipment, and you have multiple bodies and lens options to capture every moment, and be available at all times, even if one of your bodies or lenses fail. That also arms them with knowledge, and they can take that to the next photographer they interview. “Do you carry multiple bodies and lenses?” You would be surprised at the number of photographers that don’t. And it also puts you in a better light with the potential client. [Read more...]