Websites in general are a very simple concept. You build a page, fill it with copy, and ask your readers to do something.
If they are on your home page, maybe you ask them to sign up for your newsletter or a free report.
If they are on your blog, maybe you invite them to learn more about your upcoming holiday promotion.
If they are on your contact form, maybe your goal is to get a variety of information from them about what type of services they are interested in.
No matter what the goal of each page, what’s the next step?
With a website, pages are easy to produce, and use as lead-in’s to what comes next.
For example, if someone fills out a contact us form and submits it, instead of having a page that says thank you, create a thank you page that takes selling to the next level. If you are primarily a wedding photographer, fill the thank you page with wedding related links. “Now that we have your information, why not visit our photo gallery? We have over 10,000 images from 100 of our favorites clients – and we’d love to add you to our gallery in the future!” Hyper link it over to your photo gallery, and let people start surfing.