Lady Gaga. American Idol. Glee. Apple.

Like em, love em or hate em, no matter how you feel about it, they all evoke a massive emotional response. They’ve created a national appeal that makes everyone around the world talk about what’s happening next.

Wouldn’t you like to have that same emotional response with your own business? Imagine if you could do something so striking, people instantly recognized you and started talking about you.

While your goal may not be to attract the attention Lady Gaga is getting, there are things you can do to get noticed, and have the magic start flickering around you.

1. Speak directly to your marketplace as if they were a single person. What would that one person want to hear? Nothing will create as much magic as if a person feels they are being directly catered to, and taken care of in a special way. [Read more…]