Can Your Photography Business Be A Lifestyle Business?

Chances are you’ve been seeing the word “lifestyle” much more in the general media.

I’ve seen lifestyle malls, lifestyle TV, and lifestyle consumers. I’ve also seen it attached to “photography” and “business” again and again.

According to Wikipedia, they define:

Lifestyle Photography: a style of photography which aims to portray real-life situations in a controlled setting. Lighting is bright, airy and natural-looking. There are many commercial applications including magazine editorial and advertising usage.

Lifestyle Business: Businesses that are set up and run by their founders primarily with the aim of sustaining a particular level of income and no more; or to provide a foundation from which to enjoy a particular lifestyle.

So when you combine the two, from my viewpoint you get: [Read more…]