What if you decided to use new media to change your business, instead of doing business the way you always had?
That’s what led me to Jonathan Worth, and why I decided to use him as one of my “One Great Idea” posts.
I found Jonathon through the site of a writer, Cory Doctorow. The title of his post caught my eye, Jonathan Worth’s copy-friendly photography business experiment. And as I read further, one statement really made me take notice:
… he’s also experimenting with new business-models for photography that leverage, rather than fight, the Internet.
So of course I had to read further, and find out all about this experiment.
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