One Great Idea – Meet Jonathan Worth

What if you decided to use new media to change your business, instead of doing business the way you always had?

That’s what led me to Jonathan Worth, and why I decided to use him as one of my “One Great Idea” posts.

I found Jonathon through the site of a writer, Cory Doctorow. The title of his post caught my eye, Jonathan Worth’s copy-friendly photography business experiment. And as I read further, one statement really made me take notice:

… he’s also experimenting with new business-models for photography that leverage, rather than fight, the Internet.

So of course I had to read further, and find out all about this experiment.
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