5 Reasons The Quality Of Your Photography Doesn’t Matter

Think you have to be a supreme artist in order to become the best paid photographer within the industry?

Think again.

In fact, it isn’t your photography at all that makes people come to you.

Nope. It’s your presentation.

Now I know, you’re probably ready to argue with me. “People would never pay for a crappy image” you might be thinking.

But people do it all the time.

Think about it. Lets say you are shooting a wedding and its time for the bride and groom to cut the cake. You take a few images without realizing your settings are wrong.

The images are terrible.

But you find one “savable” image that with a little Photoshop work, you can turn it into something artsy.

Instead of waiting for your clients to question you on it, you show it to them first.

“I can’t wait for you to see this one image. Its amazing!”

You get very excited and you show them your “artsy” cake cutting image.

And they go wild!

“Yes. Yes. It’s your best image ever. We love it!”

Yep, it really works like that. I know because we’ve actually done that before.

Now I wouldn’t suggest taking crappy images all the time and trying to pass them off as your greatest images. But at the same time it really proves that art is truly in the eye of the beholder. You can convince someone something is great … IF you put your mind to it.

And if that’s the case, is there really a set protocol for the type of photography you create?

You’re right, the answer is no.

And in fact, I think there are 5 reasons why the quality of your photography doesn’t matter. Instead, it’s all about something else. [Read more…]

What Makes A Photograph Breathtaking?

Its easy to look through hundreds of pictures, and enjoy each one for what it offers. Then you open up a site with a photograph that makes you say … WOW!

There is a difference between 99 percent of the photographs out there, and the 1 percent that truly leaves you breathless. And while you may say that a breathtaking photograph is in the eye of the beholder, there may be things you can do to make your photographs truly breathtaking.

Head over to a site like The Big Picture. I visit there every once in awhile when I need inspiration. The photographs are unbelievable. But what makes them truly magical is the story they tell when you look at each subject all together.

And of course you can’t leave out a site like National Geographic. Their photography has been WOWing people for decades. And while the stories they tell are remarkable, it’s the photography that really penetrates your heart.

So how do you take a breathtaking photograph? I searched through other photographers sites to see what they have to say. [Read more…]

A Guide To Getting Started In Selling Microstock

There are two ways to make a full time income. Price your services high and select a few customers to cater your services to. Or price your services low and work for volume.

Increasingly people are looking at the low price high volume model, and seeing how lucrative it can really be. You can build apps (I would love to be a part of Angry Birds model), ebooks (think Kindle and Nook), or in the photography world, microstock.

How Does It Work?

If you want to sell microstock, the best place to start is with microstock agencies. There are a number of great agencies, and more are being created every day.

Dig Deeper: 65 Stock Photography Sties To Find And Sell Photography and a couple of new ones

Stockfresh

Pixmac

As you visit an agency, head to their photographers section, and find out what it takes to build an account. Each agency has their own set of guidelines. They want serious photographers only, so you will have to meet their requirements. They usually do that in two ways: [Read more…]

9 Ways To Present Your Photographs And The Value They Portray

How do you present your final photographs to your client? How you present them says a lot about you. Do you take the cheapest way possible to save money? Or do you spend a little extra to present something your clients can’t get anywhere else.

If you shop at Wal-Mart, you expect the cheapest plastic bag possible at the checkout. You’re there to save money, and you don’t want to spend anything more than absolutely necessary.

But if you go to Tiffany’s, how it’s presented is almost as important as what is inside the box. If you give a Tiffany’s gift, you can present it in the box and in the bag it comes from the store in, knowing the recipient will squeal with delight when they see that light blue color.

How are you presenting your images? And what value do they have in the eyes of your client?

CD

Does a CD truly portray value in your photography? Or is it the cheapest presentation possible? Even if you create a custom insert in the jewel case, and etch the CD with your logo, they don’t get to experience your images upon receipt.

While a CD may be a great addition to a large package order, it should always be presented as an afterthought. You want people to look at your photography and experience the artwork – not have to take it home and pop it into their computer.

Loose Prints

A stack of loose prints has low value to a client. They receive a stack of loose prints from the big box store. Yes, they may love the images, but by presenting them in a stack, they can shove them in a drawer, touch them with dirty fingers, and bend them by throwing them on a desk.

Cardboard Folders

Cardboard folders have been around for decades. It’s a great way to add value to an image, and give the customer a better way to temporarily display it, and hand it out to family and friends that have placed orders. It’s also a step up from a loose print, and can be used to combine a two or three images, similar to what sports photographers give when presenting a group and individual image.

[Read more…]

10 Tips For Creating A Trash The Dress Package

The funny thing about buying a wedding dress is you wear it once, and it hangs in the closet forever more. I know – that’s where mine is at the moment.

Mine got a bit more use than most, as I pulled it out on more than one occasion when we were first getting started to practice and build up our portfolio doing the crazy things we dreamt up. But for most brides, it goes into the closet, and rarely is seen again.

Which is why Trash The Dress sessions have become so popular, and can enhance the images a bride and groom have from their special day. The day of the event, the bride would never risk getting her gown dirty or wet. But the day after – all bets are off. For many, Trash The Dress is part of the fun of the entire wedding process.

Not only is it fun for the bride and groom, its also a great way to enhance your portfolio, and let all of your crazy ideas come to light. What have you always wanted to do? What photograph would you love to have in your portfolio? Dream away, and pitch it to your next bride to be.

If you’ve always wanted to add a Trash The Dress package to your services, now is the time. Use these 10 tips to help build your own package, and start selling it today.

1. Don’t Include Trash The Dress Sessions in Your Packages

Wedding packages should be just that, photography the day of the wedding. You shouldn’t include engagement images in your wedding packages. And you shouldn’t include Trash The Dress sessions in your packages. Trash The Dress sessions are extra – above and beyond the norm. Not everyone wants it, and if you include it in your packages, you’ll start the bargaining process with certain clientele.

Dig Deeper: 8 Keys To A Great Engagement Portrait

2. Start With A Small Plan And Grow From There

If you are new to the Trash The Dress concept, don’t start out by having your bride do something completely over the top. Start small and build your portfolio from there. Your creativity will grow as you see the potential. [Read more…]