Think you have to be a supreme artist in order to become the best paid photographer within the industry?
In fact, it isnâ€™t your photography at all that makes people come to you.
Nope. Itâ€™s your presentation.
Now I know, youâ€™re probably ready to argue with me. â€śPeople would never pay for a crappy imageâ€ť you might be thinking.
But people do it all the time.
Think about it. Lets say you are shooting a wedding and its time for the bride and groom to cut the cake. You take a few images without realizing your settings are wrong.
The images are terrible.
But you find one â€śsavableâ€ť image that with a little Photoshop work, you can turn it into something artsy.
Instead of waiting for your clients to question you on it, you show it to them first.
â€śI canâ€™t wait for you to see this one image. Its amazing!â€ť
You get very excited and you show them your â€śartsyâ€ť cake cutting image.
And they go wild!
â€śYes. Yes. Itâ€™s your best image ever. We love it!â€ť
Yep, it really works like that. I know because weâ€™ve actually done that before.
Now I wouldnâ€™t suggest taking crappy images all the time and trying to pass them off as your greatest images. But at the same time it really proves that art is truly in the eye of the beholder. You can convince someone something is great â€¦ IF you put your mind to it.
And if thatâ€™s the case, is there really a set protocol for the type of photography you create?
Youâ€™re right, the answer is no.
And in fact, I think there are 5 reasons why the quality of your photography doesnâ€™t matter. Instead, itâ€™s all about something else. [Read more…]