3 Marketing Lessons I’ve Learned From Driving Around Town

Have you noticed it in your neighborhood too?

I was driving around this past week, doing my normal weekly errands when I suddenly started to notice how things have changed. Buildings are empty. Little paper signs are stuck in the ground everywhere announcing sales, closings and opportunities. And as I went into some of the places I’ve been shopping for years, I also started noticing how empty things were. The “stuff” is still there, its just the aisles are void of people.

Yet even as stores are closing down, still others are being built and hordes of people are lining up to get in. Ikea opened up down the street from us at the end of July, and the traffic lines look like we’re in Disney World. They’ve needed police to direct traffic for over three weeks.

How can you apply that to your photography business? Read on.

In Every Economic Time, There Are Winners and Losers

Yep, I’ve mentioned that before. Some of the biggest businesses in the world today were started out of a garage during hard economic times. And in many cases, I do think we’re going to see a ton of innovation over the next 15 years. Why? Because if you can’t get a job, you have to make one for yourself.

There will be many big businesses that come from this time period. But there will also be a ton of small, health businesses that start from a dream and a little work.

If you are just starting out in photography, look to people that have already made it big in the photography industry. Then take what they’ve done, and add your own twist. Give people what they want today, and you’ll quickly develop a strong following. [Read more…]