Want to know how your site is doing? Don’t guess at it. Instead, use one of the best free tools available today.
Google Analytics is a simple plug and play program that you can attach to your site or your blog, and will instantly give you information about how well your site is doing. It is simple enough that even the most novice of business owners can gain important information about their sites, and complex enough to give you sophisticated insight into how you can improve and grow your business even more.
You can find out where people are coming from, what they are doing once they get onto your site, and what was the outcome of people being on your site. You can build customized reports to gain the exact information you are looking for. You can track campaigns and keywords, and find out exactly what is motivating people to take action on your site. And so much more. There really are ways of tracking just about everything using this free tool.
Can you operate a website without Google Analytics? Of course. But with just a little insight into how efficiently your website is running, you can make changes and additions that will make it that much more effective.
Everyone knows that in order to succeed online, you have to gain traffic to your site. Analytics can help you track the type of traffic coming into your site and how effective it is. Let me give you some examples.
Quality versus Quantity
Are you getting thousands of hits per day on your site? Is that good?
If you sell 100 percent natural beef steaks and you have 100,000 hits per day, that sounds like great traffic. Unless all 100,000 of those visitors are vegan. With Analytics, you can see what your referring sites are, and track the number of people coming from each site. You can see how many people come in on a page, and how many leave without visiting any other place on your site. You can find out how many pages people click to after they enter your site, and the general direction they take – which pages have the highest view rates and which have the highest leaving rates. While this doesn’t provide exact information on a persons thought patterns, it can be insightful as to what material means the most. When patterns develop, you can quickly see what is missing and where you can fill in the blanks. [Read more...]