Trying to run a successful business? Unfortunately many photographers think of themselves as photographer’s first, business owners second.
If you’ve started up your own business, your business is everything. Your niche, or what you specialize in, just happens to be photography. Business is business. If you want to be successful, you have to make sure your business has key characteristics in place before you grow it to the next level. Yet that can be hard for some. Take a look at these 8 things, and see how many you are currently doing.
1. Hold checks and bills until “payday”
Do you ever find yourself holding a bill back until a client comes in with an order? You have a cash-flow issue.
Many businesses go under not because they are low on clients, but because they don’t have enough cash on hand to pay current expenses. Start a savings account now and build up three to six months of cash-flow. If you normally spend $2000 in a month, have $6000 to $12,000 on hand. This will help you during downtimes and slow periods.
2. Do everything for the first time
Do you find yourself typing up the same email again and again? Do you find yourself answering the same questions over and over? You may be lacking a system.
Chances are you repeat yourself a lot throughout the week. “Do you have this date open?” is a common question emailed to wedding photographers. Sit down and come up with a great email for both answers – yes and no. In the yes email, you can describe your services, ask for more details like where the event is taking place, and lead them to different portions of your website. In the no email, you can refer a friend that may have the date open. If you create a great email upfront, you simply copy/paste, and change a few of the details.
For every instance you find yourself repeating your actions, sit down and create a perfect system. Then use it again and again. It will give you more time to do the important things in your business. [Read more…]