I recently wrote a post 13 Ways To Make Sure 2013 Doesn’t Suck For Your Photography Business. I’ve been doing a lot internal planning with my own business for 2013, and I used that post as a trigger for all of you to start thinking about what you want the New Year to bring into your own lives. In order to stick with that theme, I’ve decided to run a “13 Days Of Photography” feature throughout December to help provide you with a ton of ideas and tips on things you can do for your own business starting on January 1st. Here is 12…
Here is a question for you.
How do you know 2013 will be more successful for your photography business than 2012 will be?
I’m sure every one of you looked at that question in a slightly different way. That’s what makes us all different.
You could look at it from a money perspective – I made $20,000 in 2012 and will boost it up to $40,000 in 2013.
You could look at it from a client perspective – I had 10 wedding clients in 2012 and will book 25 for 2013.
You could look at it from a business perspective – I worked a part time job in 2012 and will quit that and devote 100 percent of my time to my photography business in 2013.
Any and all of these perspectives could work for you. IF you do the one thing needed to make sure these goals come true … work on the outcomes every day.
The problem with broad goals – I made $20,000 in 2012 and will boost it up to $40,000 in 2013 – is without the support behind it, it’s a “hit or miss” as to whether it will come true.
But one way will get you on the right track; focus.
Right now is a great time to look at the New Year in a whole new way. Don’t approach it as “one year” to accomplish all you are setting out to do. Instead, break it down into 12 month chunks to give you a reasonable chance for success.
Spend one month focusing in on one detail of your business. Do everything you can to make it work for you. Then move on to the next idea for the following month. [Read more…]