Blogging. Nothing online can make you more successful than the words you write on your blog.
But if you’ve ever slaved away over a post, spent tons of time carefully crafting your post, and had NO ONE read it, it can be a bit disheartening.
Or you may have experienced the opposite. Instead of writing, you post a dozen photos or so from your latest shoot and release them to the world. Yet if you factor out your client and her family, ZERO have seen it.
What’s a photographer to do?
Should you really keep writing? Should you keep placing your images in posts? Or maybe you should tweet instead.
Writing can be difficult. And many photographers are visual by nature – they like to photograph, not write. And while your blog is the perfect place to include a variety of images, photographs alone will not bring you success.
The key is in the writing.
Yet the key might not be in writing more; the key may be in writing less.
The problem with many photographers is they don’t spend enough time thinking about the way they write their content.
Think for a moment about how you approach search. When you search for new information, you use keywords in Google and head to the first relevant link.
Then you head over and scan the information. If you find something relevant immediately, you scan a bit more. The more you find, the more you read.
Words matter. But so do graphics. You use it all to quickly determine what your next step is.
Ultimately, it comes down to interest. And there are 8 ways you can structure your posts to capture even more interest with every post you create.
1. Use short, compelling paragraphs
Your English teach from high school may not approve, but in the blogging world, keep it short. Every paragraph should be short and too the point with equally short sentences. Two or three lines per paragraph is a good thing in the blogging world, and will leave you with plenty of white space.
2. Plan your subheadings first
When you start your blog post, your title should direct your content. Subheadings should help you divide it into thoughts. I’m a fan of making them bolder and stand out as well – something you see here with these 8 subheadings. They also help direct your content and help you stay on track. [Read more…]