What if you could find a group of people that loved what you do? And they had the perfect group of friends who were just like them, loved hearing recommendations, and valued their opinions enough to use the same companies they talked about?
Sounds like a perfect group of people to target with your marketing, right?
Welcome to Generation C. Generation C is a group of Americans who are between 18 and 34, consume media, socialize and share experiences through technology devices more than any other age group. Oh, and they are leaning heavily towards being more female.
The C stands for connection. They love new devices and new experiences like no other group before them. And because they are highly connected to their devices, it offers you both a challenge and an opportunity to market to them.
Want a simple way to combine photography with technology? Head over to Google and do a search for iPad wedding albums. Iâ€™m already finding many photographers who are combining the two together and delivering their clients a dynamic presentation.
Not only can you put your wedding album onto the iPad, you can customize the iPad too. Try a skin â€“ I love what Nordica Photography has done.
Or look for a iPad album. Here is a great option from Allister Freeman Photography.
If you havenâ€™t thought about putting technology into your business plan, sit down today and do it. There is a lot of potential, especially if you are one of the first to put something into place within your area.
Let me know if you have any more ideas â€“ Iâ€™d love to see what you are doing.