Will Photography Be One Of The 2 Billion Jobs Disappearing By 2030?

What if someone told you the job you were in today, or the job you were truly interested in training for right now, would disappear in your lifetime? Would that stop you from pursuing it?

That was the question that jumped out at me when I read a recent title, 2 Billion Jobs to Disappear by 2030.

Think about that for a moment. 2 billion jobs to disappear in 20 years. Considering there are 7 billion people on the planet, and many of them do not hold a “job”, what that is basically saying is 50 percent of all the jobs held today will disappear in less than 20 years. And I don’t doubt it one bit.

 

 

At a recent seminar I attended to help my daughter decide on direction at college, the speaker asked parents how many people held jobs today that weren’t in existence at the time they attended college. I held up my hand, along with around 10 percent of the audience.

Will that be even more of a trend in the future? Only time will tell. But with the rapid way our technology is changing, its easy to see how that can be the case.

As I read through the article, one thing became apparent. [Read more…]

Do You Need To Be A Storage Facility Instead Of A Printer?

One of my favorite parts of blogging is research. I love seeing what other people are doing, what they are thinking, and how they are setting businesses up for the future.

Today I ran across a great article on H&H Color Lab – Towards a Brave New World in Photography. And it reminded me of an article I wrote months ago – Photographers – The History Killers.

Digital is here to stay. And whether we like it or not, photography is changing. Twenty-five years from now, our homes won’t be set up the way they are today. Instead of a paper printed photographs hanging on the wall, we’ll probably have a screen displaying a series of images that we have pre-selected. We won’t use photo albums; we’ll use devices that allow us to store mega amounts of data in a variety of formats. We’ll be able to carry all of our memories within one small unit.

It’s coming whether we want it to or not. You can’t change it. It’s like standing at the base of a volcano and trying to hold back a flow of lava. No matter what you do, it will flow around you and just keep going. You can’t hold back the progress.

But it also makes me question once again:

Is this the generation that will end up with zero memories in 20 years?

I too have met people that treat flash cards like film. They keep shooting and buying flash drives because they don’t know how to get the images off the card. So the cards stack up on the desk alongside the computer.

Others rely on CD/DVDs, and expect them to be there 10 years from now when they decide to look at them again. They throw them into a box with all the other CD/DVDs – which ultimately has very little value, and very little significance.

Still others load their images on a computer, and store them in a file “personal photos”. They add new images every chance they get, and the file continues to grow.

I’m willing to bet less than one percent of today’s consumers backup their computer on a regular basis, if at all. I hear the horror stories all the time: house fire, theft, computer failure. It happens in the blink of an eye, and all of your data, all of your memories are gone in an instant. [Read more…]

3 Marketing Lessons I’ve Learned From Driving Around Town

Have you noticed it in your neighborhood too?

I was driving around this past week, doing my normal weekly errands when I suddenly started to notice how things have changed. Buildings are empty. Little paper signs are stuck in the ground everywhere announcing sales, closings and opportunities. And as I went into some of the places I’ve been shopping for years, I also started noticing how empty things were. The “stuff” is still there, its just the aisles are void of people.

Yet even as stores are closing down, still others are being built and hordes of people are lining up to get in. Ikea opened up down the street from us at the end of July, and the traffic lines look like we’re in Disney World. They’ve needed police to direct traffic for over three weeks.

How can you apply that to your photography business? Read on.

In Every Economic Time, There Are Winners and Losers

Yep, I’ve mentioned that before. Some of the biggest businesses in the world today were started out of a garage during hard economic times. And in many cases, I do think we’re going to see a ton of innovation over the next 15 years. Why? Because if you can’t get a job, you have to make one for yourself.

There will be many big businesses that come from this time period. But there will also be a ton of small, health businesses that start from a dream and a little work.

If you are just starting out in photography, look to people that have already made it big in the photography industry. Then take what they’ve done, and add your own twist. Give people what they want today, and you’ll quickly develop a strong following. [Read more…]

5 Questions You Should Be Asking About The Future Of Photography

Think you can run your photography business the way you always have? Think again.

Every day I talk with business owners, and one of the most difficult concepts to get across to people is how to adjust your business for the coming years. Marketing has changed. Business has changed. And if you don’t move to a new course of direction, you soon will find yourself out of business.

Here within the photography industry, there are 5 questions you can start asking yourself today that will help you build a strong and successful road into the future.

1.What external, disruptive forces will affect your road to success in the future?

It’s easy to look back at the old days, and wish for times gone by. What’s much harder is looking into the future and predicting how to reach out and change to match a new generation of clientele.

Look at what is changing in the world today. Online commerce has been changing rapidly over the past few years. So much so that businesses that expect to do business the old way, and stand between their internal business operations and how potential customers want to buy are failing. The clear winners today are businesses that engage their prospects, and work to build positive images in the online world. Customers today will express their opinions one way or another. If you are there to engage, help and offer advice along the way, you’ll come out the clear winner. [Read more…]

Do You Really Need A Camera To Be A Professional Photographer?

If you’ve taken a vacation and been a tourist over the last few months, you’ve probably noticed the one thing tourists don’t take with them much anymore. A camera. Instead, they take out their phone, and start shooting away.

In fact people are starting to use their phones so much, there is even some question about the future of traditional cameras. Do we really need to lug around the big, SLR or point and shoot cameras anymore? Or are phones good enough?

I laughed this week when I came across an article College Offers Class On Cell Phone Photography. Really? My daughter is now starting the process of looking at colleges, and I don’t know if I want to spend that kind of money on a cell phone photography course.

Yet in some cases, I do agree with the professor and the needs for such a class not just in college, but also all the way down to the elementary level.

…the professor’s new class will focus not only the technical and artistic aspects of photography, but also the ethical responsibilities that come with having such a handy recording device with you everywhere you go. In other words, students need to understand “the full gravity of what’s at their fingertips and the power they can have…

While Flannery encourages students to grapple with issues such as privacy and voyeurism, professional photographer Hunter Martin will supplement by teaching traditional skills such as lighting, composition and editing.

Yep, there’s a definite need for that right now, as everyone in some way or another is a photographer. [Read more…]