Imagine a world where your family has just arrived at home from a variety of events and places, and they decide they want to have dinner together. Its late – cooking would mean eating late in the evening. So they decide to call up a local pizza place. Yet they don’t want “the same old” pizza they always eat. Why not try something new?
So they head online, type in Google, and pull up a list of pizza places. If you do that right now, chances are you will get the big pizza places – Dominos, Pizza Hut, Papa Johns – whatever is big in your area. And you might get a few local places, but only the one’s that have spent extensive time and energy on search engine placement.
Maybe you wanted something new. Something that your friend at work was talking about. He mentioned a place they tried last week; now if you could only remember what it was.
In the near future, you may not have to remember. It may be possible to search based on your friends knowledge and recommendations, not just who made top ranking in Google.
And it won’t be through Google. It will be through the second largest search engine in the world.
Right now if you head over to Facebook, search involves finding a friend by typing in a name, or finding a business by typing in a keyword or a business name.
Yet if rumor has it right, they may be developing a search engine that works slightly different than Google. This search engine won’t care what keywords you use, how much you’ve paid an SEO firm, or how much you are paying for PPC. Instead, it will care about things like: [Read more…]