Everyone is a blogger nowadays and with good reason. Because small business owners know the importance of being online, many look for the least expensive route to get there. And that often leads them into the blogging realm. It’s easy. It’s affordable. Why not?
Yet just because something is easy and affordable isn’t a reason to jump in headfirst and go full force unless you understand what you are doing and have a plan in place. Blogging, like any other marketing tool, has certain characteristics that make it a great tool. But if you don’t use it in the proper way, it can do more harm then good.
Here are the top blogging mistakes I see photographers make, and how you can avoid them.
Some of us are writers. And some aren’t. While a blog needs to be personal in nature, and express your business style, you do need to be careful about what your message conveys. Are you writing complete thoughts? Do you have spelling and grammar errors? Are your posts interesting? Customers won’t come back if they can’t see beyond glaring errors that occur on a regular basis. Concentrate on writing great posts. And if you need help, hire a ghost blogger. [Read more...]