As a new business owner, your mind is filled with every last detail of your business. And with so much to learn, you probably don’t spend a lot of time mastering each piece. In many aspects, that comes along the way.
So you jump right in and do things as they happen. When a prospect comes in, you have an honest conversation. You tell them your opinions, your attitudes, and how you really feel. You ask questions and provide the answers you think you would like to hear? What’s wrong with that?
Yet in sales, if you ask the wrong questions, you may not only turn a prospect away, you may alienate future customers as well. Here’s why.
Smart questions build up the relationship you are forming with a prospect. Dumb questions fill a customer with doubt and self-questioning.
Smart questions make a prospect think about the answer and how you fit into it. Dumb questions leave everything open, guaranteeing they will turn to someone else for solid answers.
Here are the dumbest questions you can use to bring in photography clients and why they are dumb. [Read more...]