If you are operating a photography business, you are in competition with thousands of other photographers all vying for your prospects attention.
When it comes to photographing, many have a natural eye for creating amazing art.
But when it comes to running a business, most of them don’t have a clue as to what they are doing. The same problems come up again and again, keeping them away from doing the one thing they want most of all – finding success.
So how about you? Do you commit one of these deadly sins with your own business?
Have you ever said something like:
“I don’t have the time for this.”
“Will this work immediately?”
“This sounds like a lot of work.”
You know what is a lot of work? Getting up every morning for work, spending time getting ready, a long commute it to the office, working your 8 hour day, plus breaks, plus overtime, a long commute home, then settling in for the night. Easily 10+ hours every single day – gone with nothing to show for it but a paycheck. And if pink slips come around next month, you can only keep your fingers crossed you won’t make the list.
By contrast, operating your own business is a lot of fun. You make your own hours, you create your own schedule, you do your own thing. You are in control.
Will there still be work? Yes. But the type of work will be much more satisfying.
Every photographer in the world has been frustrated at the beginning of their journey. You have all of this energy, all of this passion, just bursting and ready to come out. You want so much for things to happen. So you wait. And wait.
It takes time to build an audience. They don’t come overnight. You must build slowly. One turns into two. Two turns into three. And so on.
Yet if you build today for where you want to be five years from now, you’ll see the picture clearly. You may struggle today, but that allows you to see things a bit more clearly and try something new. Don’t think of it as “why can’t it start today”? Instead, think of it as “this will help me for tomorrow”. [Read more...]