What if someone gave you these statistics:
- Do this and you’ll have 98% rejection rate
- Do this and you’ll have 100% of the people annoyed with you from the beginning
- Do this and you’ll have 100% of the people talking about you – in a VERY bad way
With those kind of statistics, would you do it?
Of course not. Yet many, many people in business still do this every day.
What is it? Cold calling.
Cold calling was once a popular method of getting your foot in the door and building a relationship with a potential customer. Then things started changing – namely the Internet came around. And with social media, we changed the way we find things to buy. And we changed the way we build relationships.
Yet millions of people with old school ideas still believe in old school strategies. Some people pick up the phone and cold call. Some people knock on the door and cold call. Still others drop an email or a post and cold call.
And guess what? None of them work.
Cold call by phone and you’ll likely be hung up on. Cold call in person and you’ll likely be shoved out the door. Cold call online and you’ll likely be banned, deleted, screamed at, or worse, have your information go viral and influence your business in a very BAD way.
What should you do instead?
Build relationships. Your number one potential for more business is the people you already do business with. Send them newsletters and postcards. Visit them. Send them birthday cards. Give a quick phone call of congratulations when you see them in the news. Send gifts. This is your number one source of potential revenue – treat it like its your pot of gold. [Read more…]