Ho Ho Ho – Santa May Be Delivering Extra Sales To You This Year

Wait. Isn’t it only September? Santa Claus in September?

Nope, the holidays aren’t sneaking up on you this year. But your potential for bringing in extra money for the holidays is. If you don’t start your planning now, you won’t be ready to take advantage of bringing in extra sales for the holidays.

Each year, many businesses do something special to give back to the community. From toy drives, to food donations, to community outreach projects, November and December are prime times to do something special for those that use your services. And with a little planning now, you can also gain a little recognition for it as well.

Have you ever noticed those human interest stories in your local newspaper about Christmas time promotions? Those stories weren’t planned overnight. Instead, companies approached media sources before the holidays begin and start planting the seeds for story ideas early.

And if you end up with a story in your local news early enough, it can have a big impact on your 2012 bottom line. Ready to get started?

1. Create a promotion

Keep in mind that a sale or a new service is not newsworthy unless it truly sets your business apart from the competition. What can you do a bit differently that adds to your community? Santa promotions are always great. But how about stepping it up a notch and offering a Victorian Santa in a beautiful classic scene for the children to have their portrait taken? Combine it with a toys for tots charity drive, or donate a portion of your sales to a local charity, and you’re one step closer to being newsworthy. You can also work together with other businesses for even more opportunity – how about a breakfast with Santa at a local hotel? Be creative. [Read more…]

10 Holiday Apps You Just Gotta Try

Tis the season you’re trying to finish up last minute business items – and trying to handle all of your holiday plans too. Why do it alone? Check out these handy apps that can help you all through the season.

Packing

The Packing app is a great way to get organized when you’re heading out of town. Whether for the holidays in your hometown, or a wedding in a far away land, this app can be your friendly reminder as you remember things when you’re out and about.

Simple Soiree Party Planner

Planning an event? From a simple family dinner to a large networking event for your business, this handy app can keep you on track from beginning to end.

[Read more…]

7 Ways To Make Money For The Holidays

Only 52 more days until Christmas.

Even if you don’t celebrate Christmas, chances are some of your clients do. And with the many other holidays that fall around the end of the year, there is always something to celebrate somewhere.

This year, times are tight. People are out looking for more meaningful gifts that cost less, yet still show how much they love them. What could be better than photography?

But with only 52 days left until the big day, what can you do now to bring in some business in the coming weeks? Give these ideas a try.

1. Give A Gift Certificate

For many people, the holidays is the only time of the year the entire family is together. People come from near and far to celebrate together, then head off to the far corners of the world for the New Year. A gift certificate could brighten a mother’s day when she knows she’ll have a current portrait hanging on her wall to enjoy all of next year. It’s the perfect gift to give on the big day, and use a few days after Christmas to capture the entire family together. And you can print a colorful certificate on your printer, and frame it in a keepsake frame perfect for the final image.

2. Special Events Over The Next Couple of Weeks

Set up a special event and shoot over the next couple of weekends. Depending on where your studio is at, it can be on the beach, in a park, or right in your studio. Here in Colorado, it’s a great time of year to take snow portraits. Or use something that says “holidays” and put together a unique background. Put together a package that gives them a framed image perfect for holiday giving. If you make it a limited edition, you’ll be able to build on this concept year after year.

3. Sell Seasonal Packages

Want to sell more to your best clients? Set up a 4 seasons package. Over the next year, they can come in for 4 special portrait sessions all based around the 4 seasons. Then you’ll frame it in a limited edition frame – perfect for giving next holiday season. [Read more…]