Building A Successful Preschool Photography Program

This post is Day 21 of 30 Ways In 30 Days To Redesign Your Life With Photography. This series seeks to provide you with practical steps to get you from wherever you are today, to exactly where you want to be – this year! If your goal has always been to take your photography to a whole new level, hang on and start enjoying a new lifestyle you’ve always dreamed of.

If you have photographed a number of years, I’m sure you can look back and recall your favorites.

For us, we have favorite wedding clients, favorite engagement shoots, and favorite family sittings. We also branched out for a couple of years into the art of preschool photography, and I have one location that became my favorite.

We worked with a private preschool that taught 3 to 6 year olds, from preschool through private kindergarten. It was in an upscale neighborhood, and they weren’t looking for the same old school portraits for their children; they wanted something different.

This preschool was in a beautiful building that had an educational atrium filled with plants and mini-waterfalls. Trust me on this – it was a photographers dream location. So we came up with a special deal.

We offered a complete 20 to 30 minute portrait sitting, and we took the child out of “class” and photographed them around the atrium, taking 24 to 48 images. Instead of putting together a typical package deal, we custom designed a photo book of each child, and presented the parents with a variety of images, all in a smaller size image – 2×3 in size. Of course they could order enlargements, and we offered those at reasonable rates. We also offered a bonus in which we would take the family out for a separate portrait at a location of their choice for an extra fee. [Read more…]