Here in the U.S. we celebrated Independence Day yesterday. And as a part of the 4th of July traditions here in Denver, we always head out and attend the Cherry Creek Arts Festival, one of the largest of its kind here in the U.S.

I love taking in the sites and the sounds – they have great bands on the main stage to help you enjoy even more. And this year we spent as much time as we could heading in to each booth, as it was in the mid 90’s with lots of sunshine as we strolled around the area.

This year, I noticed a few trends I thought I would share here.

Take Advantage Of Their Marketing

Any time you work at a festival, whether its something like the Cherry Creek Arts Festival, or even a bridal festival, chances are they are experienced at putting together a show. They know how to set up booths, get the best vendors, and market their show to the community.

Because they are always looking for ways to market their events more effectively, chances are they offer each artist a chance to use the latest technology. This year they have a website that showcases each artist within the appropriate gallery: photography, jewelry, drawing, wood, etc. And they also offered something new: a QR code attached to the sign placed at each booth. And this is where almost all need help.

People understand older technology – websites – and so they are using that fairly effectively. Yet when something is new, rather than finding out more about it, they simply use it in the easiest way possible. And this is where opportunity is missed.  While most people simply use the QR code to send people to a website, this is really your opportunity to grow your following. Why not send them to your Facebook Page, and give them a reason to like and follow you? Or maybe a special page on your site where they can take advantage of a show special? [Read more…]