Think you can run your photography business the way you always have? Think again.
Every day I talk with business owners, and one of the most difficult concepts to get across to people is how to adjust your business for the coming years. Marketing has changed. Business has changed. And if you don’t move to a new course of direction, you soon will find yourself out of business.
Here within the photography industry, there are 5 questions you can start asking yourself today that will help you build a strong and successful road into the future.
1.What external, disruptive forces will affect your road to success in the future?
It’s easy to look back at the old days, and wish for times gone by. What’s much harder is looking into the future and predicting how to reach out and change to match a new generation of clientele.
Look at what is changing in the world today. Online commerce has been changing rapidly over the past few years. So much so that businesses that expect to do business the old way, and stand between their internal business operations and how potential customers want to buy are failing. The clear winners today are businesses that engage their prospects, and work to build positive images in the online world. Customers today will express their opinions one way or another. If you are there to engage, help and offer advice along the way, you’ll come out the clear winner. [Read more...]