This past week I’ve been teaching classes on blogging and becoming web savvy with your marketing. And the questions students asked reminded me of some of the top mistakes bloggers make with their blogs, especially if you’re new to blogging and haven’t really cracked the code of increasing traffic enough to bring in new clients.
After blogging for years, and writing well in excess of 1,000 posts, I have made most of the mistakes top bloggers make – numerous times. And whether you are new to blogging or have done it for years, you can learn from these mistakes, and change the way you approach your own blog.
Mistake #1 You don’t post enough
How often do you post? If you haven’t seen the results yet, chances are you’re not blogging enough. If you’re not posting at least once per week at the bare minimum, you’re probably losing momentum. Frequency is what keeps people interested, and keeps them coming back. The more you post, the more traffic you’ll see. Commit to your frequency, and make sure you do it every week.
Mistake #2 You don’t write to engage your reader
After you’ve written a post, step back and read it one more time. Will people have a reason to comment on it? Did you ask questions? Is there something a little controversial? If not, go back and add a sentence or two that gives people a reason to comment. I love to ask questions along the way, and ask people what their opinions are. Make sure they have a reason to connect with you. [Read more...]