The #1 Thing On Your About Us Page That Prevents Your Photography Clients From Booking You

Yawn.

It’s another website that looks just like everyone else’s.

A few images on the home page.

A gallery of “best of” to show off the three fields of photography.

Music playing in the background.

And an About Us page that says absolutely nothing.

Do the above descriptions sound vaguely familiar?

Does your About Us page sound something like this?

Hi I’m John Doe with John Doe Photography, and I’ve been a photographer since 2001. Photography is my passion. After leaving a career in teaching, I turned to my one love, photography, and have never looked back. I specialize in weddings, babies, families, seniors, special events, and modeling portfolios. Please visit me at my studio or contact me at 555-1212.

If so, you have a problem. You have what I call the “About Us Curse”. And it’s the one thing that’s holding you back from connecting with your prospects on an entirely different level.

Want to know what the “About Us Curse” is? Let me tell you a story first.

There once was a bride who wanted something different for her wedding. She was a born party planner. At 16, she started working for a local event company to put her party planning skills to use. She worked as a party planner throughout college. Martha Stewart was her hero – she poured over every copy of Martha Stewart Weddings she could get her hands on.

Her wedding was at one of the most exclusive country clubs in town. She planned everything – custom invitations, a rehearsal dinner that put some weddings to shame, flowers everywhere, and details to make every guest feel like they were the most important guest in attendance.

With that much thought put into her planning, she didn’t want “snapshots” or a photographer that would provide her with a “best of” series. She wanted a photographer that “got” who she was and what she was doing.

So she poured over the Internet trying to find that photographer.

First photographer:

Hi I’m John Doe with John Doe Photography, and I’ve been a photographer since 2001. Photography is my passion. After leaving a career in teaching, I turned to my one love, photography, and have never looked back. I specialize in weddings, babies, families, seniors, special events, and modeling portfolios. Please visit me at my studio or contact me at 555-1212.

Next:

Hi I’m Sally Smith with Sally Smith Photography, and I’ve been a photographer since 2005. Photography is my passion. After leaving a career in teaching, I turned to my one love, photography, and have never looked back. I specialize in weddings, babies, families, seniors, special events, and modeling portfolios. Please visit me at my studio or contact me at 555-1313.

Next:

Then she found something different.

She found a photographer that told a different story.The #1 Thing On Your About Us Page That Prevents Your Photography Clients From Booking You

She learned the photographer specialized in wedding photography. She learned they approached wedding photography differently – no packages with 250 images here. Instead, this husband and wife team took as many photographs as needed to tell the story. Most weddings had anywhere from 1500 to 2000 images, and were designed into a multi-volume set to tell the story of the day as it unfolded from an artistic viewpoint.

She learned how the husband and wife team found their way to a photography business. She learned why they were passionate about photography. She learned about their goals, dreams and future plans.

She read on and on, and soon thought of these photographers as friends. They were her photographers. And she hadn’t even contacted them yet.

Think that’s “just a story”? Think that can’t happen? Think again. That’s exactly how we found one of our biggest clients ever.

How did we do it?

By stretching waaayyyyyy beyond what most people put on their websites.

The #1 reason people fail with their websites is they think like everyone else.

They throw their “best of” images online, add a little bit of content, and leave it their for months or even years at a time with no thought to how its working.

Instead, the one thing that could change everything around is one simple task …

Adding content.

Yes, your About Us page shouldn’t be two or three paragraphs. It should be two or three PAGES of content. It should have image of you, video of you, slideshows of you, story after story about who you are and why you are doing what you are doing.

Yet if you’re like many people I speak with every week, you’re cringing right about now.

“I don’t have anything to say.”

“My story isn’t important.”

“I don’t want to bore them to death.”

Trust me, you won’t.

People want to know who they are doing business with. They want to know you are a person. They want to know your story. And the only way they can do that is if you tell them.

Still thinking “I can’t do that”? Maybe its time for a little help.

I’ve just released my About Us Action Guide. It’s an easy step by step program that walks you through your About Us creation process. No thinking about “what should I include?” or “I don’t know what to say”. I help you find the stories that are perfect to include in your About Us Page, help you put it all together, and finalize it to include on your website.

If you’ve ever thought “nobody reads my About Us page anyway”, think again. About Us Pages are the second most read page on your site. Why?  Because your prospects want to get to know you before they do business with you.

Content matters. What you say impacts how you connect with your future clients. If you haven’t changed your site in a while, or thought about exactly what you have to say, maybe now is the time.

It really can bring you in the best client of your life.

Check out my About Us Action Guide

5 Ways To Boost The Most Important Page On Your Site

What’s one of the most important pages on your website?

Your home page?

Your gallery section?

While they are all important in creating your overall brand, there is one page that stands out above the rest, and has the most impact in converting a complete stranger into a potential prospect. Yet its also one of the pages we think the least about, and throw up more as an afterthought.

It’s the About Us page.

Statistics continually show your About Us page is the second most trafficked page on your site. Yet if it’s just a few bullet points, a few sentences that give basic information about you, it’s also the number one page that is holding you back.

Your About Us page should be used to sell who you are and what you can do. And while that sounds easy in theory, statistics also show its one of the most difficult pages for people to write. There’s something about “tooting your own horn” that people simply find impossible. They consider it bragging. And therefore they write up a few sentences and leave it at that.

Having trouble writing up your own About Us page?
Maybe its time to let someone else do it for you.
With our newest service, we’ll do our research, ask the right questions, and put together a page that will help you reach out and connect with your prospects and customers.
And for a limited time, you can get it for 25% off.

Adding The Pizzazz To Your About Us Page

1. Start with a story. Every business started with one late night idea that built up because of passion. Every photographer loved the art of photographing, and somewhere along the way decided to turn it into a business. People love to hear that story. They love to know what was “the moment” for you, and what persuaded you to take action and create the business you are in today.

2. Who else loves you? Over the years, you’ve accumulated awards and accolades. Now is the time to share them with the world. Whether it’s a degree in photography, finishing a week long seminar and training session in Italy, or a 1st place award from the county fair, that’s you starting point. That’s why you are doing what you do today. And someone else has appreciated what you do as well.

3. Say it with a photograph. I’m always amazed at the number of photographers who don’t like to have their personal image showcased on their websites. Why? Be creative with it. Showcase your personality. Create an image that you’ve always dreamed of creating with your clientele. And use it on your site, and throughout your social platforms.

4. Use different media tools. The great thing about the online world is you have a variety of tools available to you to enhance your look and feel. Use them all to showcase what you do. Animoto, YouTube, SlideShare, Photoshop and others offer you amazing tools to create a variety of ways to showcase your talents. Don’t be afraid to use this new technology to make them say “wow”. (example)

5. Ask for comments. Instead of telling people about you, ask your current customers what they think. Then use those in your About Us page as well. Chances are they can say it better, and your prospects will completely relate to what they have to say about who you are and what you offer.

Bottom Line: Online or off, the ultimate job of self-promotion comes down to us, the business owner. If you can’t toot your own horn and make yourself stand out from the competition, it’s that much harder to convince people to use you as their photographer. Its your time to shine. What’s holding you back?

Promote yourself with a new About Us page today >>