1. How sincere are your messages?
When you send out an email, post on Facebook, or send out a tweet on Twitter, what is your ultimate goal? If its to sell, you have it all wrong. So many people today take the old way of thinking – “sell, sell, sell” – and try and incorporate it into new technology. It doesn’t work, nor will it ever work. When I see the message come through, “Hi you don’t know me but I have a great product…” its straight to the delete button. Messages need to be from the heart, offer value, and convince a person you are the right one for the job. People know how to find you and will make the sale when they are ready.
2. How is your customer service?
When was the last time you flew? Traveling used to be fun. Now its an incredible pain; something you only want to experience if you really have to. You can find your deal and buy your plane ticket months in advance. Yet you know your costs are anything but over. If your bag is a millimeter too big or an ounce overweight, you’ll be slapped with a fee. And don’t expect it to change any time soon – the only thing you can be guaranteed with is more fees. But is that really the way you want to be treated? Do you really want to give your money to someone you really don’t like? Or do you want to hand over your money to a friend? Someone who understands you and is willing to give you 110 percent all the time? This will continue to be the year of incredible customer service – only businesses dedicated to it will survive.
3. Does everyone want your products?
There’s a Starbucks in our area that does an unbelievable amount of business. It’s a free standing coffee shop with a drive thru. I have never driven by that place without seeing a minimum of a half dozen cars waiting in line – at all hours of the day. And if you go into it its one of the largest in the area, with tables, sofas and chairs spread out by two fireplaces. A little closer to my home was a local coffee shop that recently went out of business. The coffee was okay and they had few options for snacks and other beverages if you weren’t in the mood for coffee. To tell the truth, the only reason I frequented it is because you could always find a table. The difference is in the quality. If your products are average, there is no incentive to make the purchase. But if you make someone say “WOW” you’re on your way to success. [Read more...]