Wedding Photographer Stumbles

UPDATE: After a short timeframe, the company decided to pull the video due to copyright. It’s also a sign of someone not understanding how to best use social. Instead of pulling it, they should have added logos and website addresses to catapult themselves with the free traffic they were getting.

Expensive camera equipment and walking backwards at a wedding can be a recipe for disaster. Watch the end of the video for what’s important, hint…it’s not the photographer.

Website templates for photographers

7 Ways To Be More Creative At Your Next Wedding

What is your idea of photojournalism? For many photographers, its simply snapping a candid of guests at the party, or of kids playing on the dance floor.

Photojournalism is so much more. It’s capturing the essence of the day through photography. It’s capturing emotion. It’s photographing something that tells a complete story within the image itself.

The easiest way to get more creative – become more photojournalistic – is to give yourself assignments. Spend just 2 minutes at each of these 7 items at your next wedding, and you are sure to see a difference in your photography.

1. Shoot from another camera’s perspective.

 

image source neona’s photostream 

2. Look for action/reaction. Shoot the main action, then flip around 180 degrees and get the reaction to the main action.

[Read more...]

Photographers – The History Killers

On my mom’s wall, old wedding photoshe has a variety of  photographs. There’s a beautiful portrait of both sets of grandparents on their wedding days. Next to those images is a picture of my mother and father on their wedding day. And of course she has an image of Andrew and me on our wedding day.

Fast forward to today. How many people have their wedding images up on the wall?

Unfortunately, most photographers offer packages like this:

·    Full Day Coverage – Unlimited locations with no overtime
·    Digital Negatives Included – Provided on DVD (varying from 500-2000 images)
·    Online galleries – Selected and processed photographs are posted in online galleries for you to order from.

That’s what the clients’ want, right? And as a photographer, it’s easier and cheaper! Why spend all the processing time putting together albums and printing the photographs. Give the clients what they want.

But in reality, digital is a new phenomenon. It’s changing the way we take and think of pictures. Yet I’m finding we don’t quite know the full impact of the situation yet.

[Read more...]

Photographing By The Page – The Only Way To Shoot A Wedding

How did you photograph your last wedding?

If you’re new to it, you may have taken along a checklist to make sure you take the top wedding photographs. (I’ve seen a ton of courses recommend the checklist style of photographing.)

If you’re new to wedding photography, it may help you stay on track. But if you’re concentrating on “the list”, you may end of missing some of your best images.

The bride doesn’t know what she wants. This is her first time getting married. She only knows she wants great images.

As a photographer, you should be thinking both from what she expects, and what she doesn’t.

If you think from building an album, how do your pages play together?

Instead of allowing the bride to select a few images, and the photographer puts them together in a book as best as possible, show your clients how they come together.

wedding page layout 1

I always included a two page spread of how the aisle looked. The couple spent a lot of money on the details, and this is a great, artistic way for them to remember how everything looked.

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Wanted: Wedding Photographer with The Credentials of Annie Leibovitz and the Price Tag Of Wal-Mart

wedding photography 1Hiring Photographers – Amateurs Can Work was the title of the section on photographers in a newly released wedding planning book I found on the shelves of my local library. I picked up the book, well, just out of curiosity. Being in the wedding industry for as long as I have, I still pick up a ton of wedding resources, just to see what people are talking about and to find new and interesting resources.

Anyway, I read the section on photographers. And the more I read, the angrier I became.

Hiring Photographers – Amateurs Can Work
If you have friends or relatives who are good with a camera, you can save a lot of money by hiring them to document your wedding. If you have a friend or multiple friends take pictures, you can upload all of them onto a site like Kodak Gallery and let everyone buy the prints they want for just pennies apiece. If you do hire a photographer, give him or her a list of the pictures you would like taken, and be sure to include the rights to the images in the contract. Most photographers charge outrageous prices for printing and do not let you keep the negatives or digital files. You should also consider hiring a professional photographer who does weddings on the side. If the photographer has another source of income, he or she may be more willing to negotiate the contract price and image rights.

I won’t mention what book this came from, because it could be from a variety of sources. I’ve read things like this more than once.

As a wedding photographer that easily commanded five figure prices, I can tell you wedding photography is one of the most difficult forms of photography.

  • You’re dealing with dozens of personalities, all on a frenzied day.
  • You’re dealing with a ton of vendors all with a different purpose in mind.
  • You’re dealing with a ton of family that all have their own idea of a perfect photograph.
  • You have to create a perfect photograph in a hundred different locations. (From the back of a hairdressing studio, to a small dressing room with 25 females trying to get ready, to the great outdoors under blaring sunlight, to a dark dance floor with one spotlight.)

Yet again, thanks to books like this, brides head out into the ranks of their family and friends, trying to cut corners and hire a person with a camera who’s taken a few photographs.

Let’s actually analyze what this “bridal expert” said.

[Read more...]

Wedding Album Design – Is It Up To You Or Your Customer?

Most wedding photographers concentrate on the photographs. They design their packages to provide a certain number of photographs. And the client can choose what images to place into the album.

A typical package may be:
·    Up to 8 (eight) hours of time
·    Unlimited 4×6 images (Average 550 – 900 images) All yours to keep!
·    Wedding Album (To hold your unlimited 4×6 images)
·    Enlarged Images:  8 – 8×10 prints + 4 – 5×7 prints + 20 – 4×6 prints

The problem with this type of package is you put the emphasis on the wrong thing. Instead of focusing on your presentation, you’re focusing on a stack full of pictures.

Page 40,41

And this is where true professionals are separated from the amateurs.

As a wedding photographer, your art comes in the form of being able to tell the story of your clients wedding.

[Read more...]

Turn Your Photography Into A New Business

So you’ve been photographing for awhile. You’re fairly well known in the industry, and most of your business comes to you through referrals.

You have the business part down, and you are ready to try something new. Now what?

I had those same thoughts seven years ago. So I decided to take on a new venture.

Creating a coffee table book out of my photography.

Using a variety of our images from our wedding photography, we put together a small coffee table book, Being A Bride.

Every page is filled with four color images, and a quote that expresses why its so important to girls and women to be a bride.

I actually created this book [Read more...]

Target The Right Clients With Your Photography

jackolantern

Happy Halloween! This has always been one of my favorite holidays. It’s a great time of year with lots of color, and this year its still in the 70′s here in Denver! No snow tonight for trick or treating.

Every year our daughter gets excited to head out and gather candy. When she was little, we’d take her just to a few in our neighborhood. But as she got older, we started going over to some her friend’s houses. One year a few years back, we ended up in one of the top neighborhoods here in Denver. And it was amazing the [Read more...]

The Fate Of Wedding Photography

As a whole, where does the industry of wedding photography stand today?

I just read an interesting post by David Ziser (a June post, must have missed it when he originally wrote it) and thought it was filled with a lot of things I too have witnessed in this industry. (It’s worth the read.)

Wedding photography is more than just shooting a few pictures at an event. In my eyes – as a professional wedding photographer for many years – it is the most difficult form of photography.

  • You have to mix with dozens of different types of personalities, some with frazzled nerves.
  • You have to photograph a bride’s white dress with a grooms black tux, in the blazing sunlight, and in the dark reception hall – making every photograph turn out perfectly.
  • You have to photograph professional portraits, and become a dynamic photojournalist, anticipating where the client wants you to be.

I could go on, but I’m sure you understand what I’m saying.

Yet you continually see Craigslist listings for free photographers, or an entire wedding package for $250. There is no way a professional photographer can remain a professional photographer at this level. Instead you’ll get the comments I hear almost every day of:

“I used a friend who loves photography, but they did a horrible job and now I have no photographs from my wedding.”

To be a professional wedding photographer, you have to dedicate yourself to the art of wedding photography. You have to practice. You have to understand every nuance of the day. AND you have to charge what you’re worth to stay in the business.

I recently did a post on The Pendulum Swing Of Photography. Every single point holds true to this post as well, but let’s discuss point #7 again here:

7. The photographer that isn’t out for the quick buck, and caves into “what everyone else is doing”. The biggest statement I hear from photographers on why they charge one low fee and hand over the digital files – “everyone else is doing it”. That’s not how to get to the top. The way to the top is to give what no one else is giving.

The only way to remain a true professional wedding photographer is to provide 110% service to your wedding clients – and tell about it. Do your clients really want to rely on the free Craigslist photographer – that may never show up? Do they really want to rely on the friend – that only photographs landscapes? Do they really want to trust their memories to a photographer that has never photographed a wedding before? Do they really want to trust a photographer that hands over the files – and doesn’t understand the professionalism of helping you design your wedding album?

I can go on and on. It all boils down to how much you put in is how much you will receive.

Include Engagement Portrait Sessions In The Wedding Package – Think Again

In today’s world its easy to find out what other photographers are charging and offering in their packages. With a quick search, I found the following package deal for wedding photography:

  • Full day coverage, unlimited time, unlimited images
  • Free engagement photography session
  • Digital negatives included
  • Online galleries for ordering
  • Price $2500

This is pretty much the standard wedding package available today.

This is fine if you photograph clients in one location, and all of your clients are from that one location.

But what extras4if you want to become a destination photographer? What if someone is from New York, but will be getting married in Hawaii? What if someone is planning a wedding from Germany, is getting married in Aspen, and won’t be in the States until three days before the wedding?

Let the negotiations begin. Anytime you include a free engagement session in your package, if the bride and groom can’t use it, they’ll start negotiating. Hardly the thing you want happening with a brand new client.

And yet most photographers continue to offer this. Why?

Engagement portraits are personal to the bride and groom. In many ways its a completely separate event from the actual wedding. Many photographers will tell you this is a great way of bringing in a new client. While this may be true, in today’s traveling world, its not nearly as important as it once was.

Instead of making it a part of the package, make it an add on. Make it a reasonable cost – $125 plus expenses. You’ll photograph in your local area, or they can fly you in to their location. Their choice.

You’ve just made some of your clients very happy for a very reasonable price. And you no longer have to go through negotiations with the clients that don’t want or need an engagement session.