How often do you make contact with your prospects and customers?

If you simply have a website, and expect people to visit when they are ready, you’re missing a ton of opportunity.

Marketing statistics show that less than 1 percent of all people that visit your website will make a decision to connect with you at that point. The other 99+ percent drift away and eventually forget all about you.

To turn those odds around, an ezine (electronic newsletter or magazine) may be your answer.

Most people have access to email. And even if they aren’t ready to talk with you about your services, they may want more information. Your ezine allows them to do this with just an email address.

Once they supply their email, you have access to delivering them as much content as you see fit each month. Try monthly to begin, they shoot for weekly. Find out what people want, and deliver it in a timely manner. The top reason an ezine is successful is because of the relationship it develops. You can provide a ton of helpful tips, and keep your name in their minds at the same time. You can build up your rapport and your expertise with tips and with your images.

Here are suggestions for getting started:
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