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Sell Your Photography With What’s Really Important

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It’s that time of year. You drive down the street and see

Garage Sale

On every street corner. Today I drove by one post 052909sign with lots of text, written lightly in pen or pencil. I’m sure it was for a garage sale, but I couldn’t read one word as I drove by at 20 miles per hour.

And it got me thinking. If people want to shop at a garage sale, what’s the most important way to let them know you’re having one?

A simple sign that says Garage Sale with an arrow pointing the way. When you’re quickly driving by, you don’t have the time to read long copy, or decipher hidden meanings. You’re just looking for the location, and following the arrows is the easiest way.

Seems pretty simple and straightforward. So why do we make marketing our photography businesses so difficult?

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Filed Under: Blog, Sales Tagged With: ,

How to Target 5 Magazine Clients For Your Photography This Week

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You love traveling. You love photographing. And you’d love to combine the two to make your income. magazine

A lot of people are doing this every day. They are getting paid $100, $200, even $500 per image that is included in a publication. And if you could sell 10 or more photographs per month – you’re well on your way to a six figure income.

Is it hard to find companies willing to pay these prices for one photograph? Not at all. It’s just a matter of finding the right magazines willing to pay the right price. There are thousands of magazines in publication today, and they all need photography. Add in websites, online publications, and internal commercial communications, and you have a ton of opportunity available to you.

Step #1 Identify your interests

We would all love to be an award winning photographer with National Geographic magazine. But the possibility of starting [Read more...]

Filed Under: Blog, Photo Niches Tagged With: , ,

Does Your Photography Studio Need More Sales?

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money

It’s finally here. After today, the election will have come and gone, and it will be time to move on, and focus on how to finish up 2008 with a roar. Can it still be done? Can you still meet your sales goals? You bet.

Now is traditionally one of the best times for a photographer to make money. And this year is no exception. Instead of splurging on high ticket items, more people are going to look for things of value. And what could have more value than a family portrait?

There are three ways to bring in more sales.

1. Bring in more clients.
2. Bring in the same clients again and again.
3. Sell more to each client that walks through your door.

If you’re new to this business [Read more...]

Filed Under: Blog, Make Money With Photography Tagged With: , ,
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