Jun
19
Why Can Photographers Command Such High Fees? Number 1
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[I recently posted an article entitled, >10 Reasons Professional Photographers Charge What They Do. As I was writing this article, I realized my 10 could be expanded and have even more detail. So this is the start of 10 Reasons Why Photographers Can Command Such High Fees.]
1. In any profession, it always comes down to trust. Do you trust who you’re hiring to do the best job possible?
Professional photographers have the knowledge and the skill to make you look the best you can be. That’s their job. That’s their passion. That’s what they’ve chosen to do for a living. That’s what set them apart from amateurs.
I can buy a hammer for a few dollars at the hardware store. Yet I spent hundreds of dollars for a handyman to repair my deck. I can buy a needle and thread for a few dollars at the fabric store. Yet I spent over $100 on alterations at a local tailor. It’s not about the tools; it’s about the outcome.
If you just want a snapshot, go to a friend with a camera. But if you have the desire for an experience like know ot her, hire a photographer. The results will show the difference.
Helping your photography business, how to start a digital wedding photography business and wedding photography business visit virtualphotographystudio.com and keep up-to-date with all of the photography happenings via our free newsletter.
Jun
17
Why Can Photographers Command Such High Fees? Number 2
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[I recently posted an article entitled, 10 Reasons Professional Photographers Charge What They Do. As I was writing this article, I realized my 10 could be expanded and have even more detail. So this is the start of 10 Reasons Why Photographers Can Command Such High Fees.]
2. If you go to a chain studio, you’ll get the most popular sellers. The
y won’t offer it unless they can sell it to the majority of their clients.
Professional photographers watch for the newest, most innovative, creative products available. They stay up to date on industry news, and find things that perfectly match their clients taste. They realize each client is a little different, and try to pinpoint unique products for each individual. They don’t try and fit you into something you don’t like - they find out what you want and search the world over for the perfect things. They are the professionals.
Helping your photography business, how to start a digital wedding photography business and wedding photography business visit virtualphotographystudio.com and keep up-to-date with all of the photography happenings via our free newsletter.
Jun
16
Why Can Photographers Command Such High Fees? Number 3
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[I recently posted an article entitled, 10 Reasons Professional Photographers Charge What They Do. As I was writing this article, I realized my 10 could be expanded and have even more detail. So this is the start of 10 Reasons Why Photographers Can Command Such High Fees.]
3. Ever try to get great customer service at a chain studio? They only make money in quantity - the more people in and out, the more they make. So their goal is to rush you in and out as fast as possible
.
A professional photographer isn’t just an order taker, she provides total customer service.
Professionals photograph dozens or even hundreds of clients a year. They understand what looks good, how to put together albums, and how to group multiple photographs together. Their goal is to provide you with what you need and what’s best for you - not just have you sign on the dotted line.
Are you promoting these facts to your clients? Do they know you only book one client at any given time? They can make special requests, and get your opinions because you know what’s best?
Helping your photography business, how to start a digital wedding photography business and wedding photography business visit virtualphotographystudio.com and keep up-to-date with all of the photography happenings via our free newsletter.
Jun
13
Why Can Photographers Command Such High Fees? Number 4
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[I recently posted an article entitled, 10 Reasons Professional Photographers Charge What They Do. As I was writing this article, I realized my 10 could be expanded and have even more detail. So this is the start of 10 Reasons Why Photographers Can Command Such High Fees.]
4. Have you ever visited a discount store’s photo studio, and asked
if they’ll do something special, just for you? My bet is you’ll either get a blank stare or a lot of laughter.
The chains make their money because they have systems in place. Come in, stand in line, stand on the X, smile, move to sales room, buy packages, walk through store in hopes you’ll purchase more items.
Professional photographers will do it all. Want to get married at the top of a 14,000 foot high mountain, where the only way up is a 30 minute ski-lift ride? A professional photographer will be there. Want a portrait running through the waves on a Southern California beach? A professional photographer will be there.
Even if you’re staying in studio, and will be using backgrounds, its a completely different experience. Your time is your time. You can bring in your own props, ask for changes, and work exclusively with the photographer to get the exact results you’re looking for.
As a photographer, are you promoting this feature?
Helping your photography business, how to start a digital wedding photography business and wedding photography business visit virtualphotographystudio.com and keep up-to-date with all of the photography happenings via our free newsletter.
Jun
12
Why Can Photographers Command Such High Fees? Number 5
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[I recently posted an article entitled, 10 Reasons Professional Photographers Charge What They Do. As I was writing this article, I realized my 10 could be expanded and have even more detail. So this is the start of 10 Reasons Why Photographers Can Command Such High Fees.]
5. When a consumer grabs a camera, snaps a picture, and runs down to big box discount store to have it printed, the only cost is associated with the simple act of printing.![]()
A professional photographer has many more jobs, and must be all things at all times. They have to be CEOs and marketers, and bankers, and salespeople, and production workers, and janitors, and buyers, and negotiators, and networkers, and drivers, and organizers. And photographers. That’s a lot of skills for one person to master.
In order to create a successful business, a photographer has to incorporate the cost of wearing each hat at different times, and make sure their business runs profitably. They have to learn how to do each job efficiently, or hire it out to someone who can. They have to master certain skills (like marketing and sales) in order to continue to offer you top quality services.
Helping your photography business, how to start a digital wedding photography business and wedding photography business visit virtualphotographystudio.com and keep up-to-date with all of the photography happenings via our free newsletter.
Jun
11
Why Can Photographers Command Such High Fees? Number 6
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[I recently posted an article entitled, 10 Reasons Professional Photographers Charge What They Do. As I was writing this article, I realized my 10 could be expanded and have even more detail. So this is the start of 10 Reasons Why Photographers Can Command Such High Fees.]
6. When a client hires a professional photographer, they desire
the output - the final photograph. But what they don’t see is how long it takes to get to that final image. Have you ever been asked why you can charge so much for one image, when they can run down to their favorite discount store and get the same size for a few pennies?
Professional photographers can spend hours producing one professional photograph. Time can include:
- creating the marketing to draw a prospect in
- answering emails and phone calls from prospects
- meeting with the client to talk about the event
- setting up for the event
- drive time to and from the event
- time for the actual photographing
- running to and from the lab
- meeting with the client for previews and decisions
- processing the image
- retouching the image
- mounting the image
- framing the image
- packaging the image
- dropping off final images
- production work
- follow up work
Add it all up. One portrait session can take hours worth of work. Can you really expect someone to spend hours in production, and charge just a dollar or two for the final product?
It’s impossible to stay in business if you only make a few pennies per client. If you have clients asking about your price, create a handout showing the time and care you put into each portrait. Once your customer understands it, they’ll be more excited about your portraiture, not your prices.
Helping your photography business, how to start a digital wedding photography business and wedding photography business visit virtualphotographystudio.com and keep up-to-date with all of the photography happenings via our free newsletter.
Jun
10
Why Can Photographers Command Such High Fees? Number 7
Filed Under Photography Business | Leave a Comment
[I recently posted an article entitled, 10 Reasons Professional Photographers Charge What They Do. As I was writing this article, I realized my 10 could be expanded and have even more detail. So this is the start of 10 Reasons Why Photographers Can Command Such High Fees.]
7. Don’t you just love that feeling of creating the perfect image? You know it the minute you look through the viewfinder. You know it as you’re setting it up. Because you’re a professional, it comes naturally to you.
Photographers don’t just snap a picture, they create a photograph.
They understand positioning. They understand lighting. They understand placement. They do it again and again, so it’s not a matter of hoping for a great image - they know they got it.
With a professional, you’re not just paying for the ability to place a finger on the trigger and snap a picture. You’re paying for the years of experience it took to create the perfect image. It doesn’t matter if it only takes a minute for setup and for taking the image. What matters is the experience and education it took to be able to know how to take that photograph.
Helping your photography business, how to start a digital wedding photography business and wedding photography business visit virtualphotographystudio.com and keep up-to-date with all of the photography happenings via our free newsletter.
Jun
9
Why Can Photographers Command Such High Fees? Number 8
Filed Under Photography Business | Leave a Comment
[I recently posted an article entitled, 10 Reasons Professional Photographers Charge What They Do. As I was writing this article, I realized my 10 could be expanded and have even more detail. So this is the start of 10 Reasons Why Photographers Can Command Such High Fees.]
8. When someone starts a career, they dedicate themselves to learning all they can about their topic of choice. A mortgage broker knows all they different types of loans available, and can help direct a client into an appropriate
loan. A hairdresser has full training in many types of cuts and colors, and can help you choose the right hair style for you.
A professional photographer is no different. They stay on top of all the latest industry trends, practice on a regular basis, and train under some of the biggest names in the industry. They join groups like Professional Photographers of America or the National Press Photographers Association. They concentrate on becoming the best they can be.
You pay people based on their knowledge and their expertise. The more professional they are, the higher the fee they can command.
Helping your photography business, how to start a digital wedding photography business and wedding photography business visit virtualphotographystudio.com and keep up-to-date with all of the photography happenings via our free newsletter.
Jun
6
Video recorder the size of your iPod from Flip Video Mino
Filed Under Just For Fun | Leave a Comment
I love video and it is fun to watch what you record later on but hate to drag my clunky video camera everywhere I go. Flip video has a new product named Mino that is as small as an iPod Nano. Here is a press release information on the product:
Pure Digital Launches Super-Slim Flip Video™ Mino
3 oz. camcorder is the ultimate accessory for the social networking generation
June 04, 2008 — San Francisco, CA
Pure Digital Technologies today introduced Flip Video Mino, the company’s latest innovation in its popular, critically-acclaimed Flip Video family of camcorders. Weighing in at just over three ounces, the remarkably slim yet powerful Flip Video Mino raises the bar for high-quality, portable, and easy-to-use video. Smaller than most cell phones, Mino fits neatly into a jeans
pocket to capture life’s stories whenever and wherever they happen – at a party, a concert, the beach, even on a bike ride. The $179.99 (MSRP) Mino also features Flip Video’s built-in software that allows consumers to simply plug the camcorder’s signature flip-out USB arm into any computer for immediate editing and sharing. For the first time, the Flip Video software enables users to upload video directly to MySpace as well as to YouTube and AOL Video, making it even easier to share video.
“Flip Video Mino delivers the perfect combination of high-quality video, sleek design, and ease of use,” said Jonathan Kaplan, CEO of Pure Digital Technologies. “For the millions who share their lives online every day, it’s more than a camcorder – it’s a fun tool for communicating and creatively expressing themselves.”
With 2GB of on-board flash memory, Mino allows consumers to capture up to 60 minutes of high-quality video using the camcorder’s intuitive new touch-sensitive buttons to record, play, fast forward, rewind, pause and delete. Users can instantly play back video on the camcorder’s 1.5-inch anti-glare LCD display. Mino uses an internal, rechargeable lithium-ion battery that conveniently recharges whenever the camcorder’s USB arm is connected to a computer and provides more than four hours of recording time on a single charge.
Using Mino’s built-in software, consumers are able to edit and share videos instantly from a PC or Mac. In addition to quickly posting videos on sharing and social networking sites, they can email videos and video greeting cards; create custom movies with their own music; capture still photos from video; save and organize videos on the computer; and, for the first time, seamlessly order and send DVDs anywhere in the world.
Flip Video Mino Features
- Weight: 3.3 oz.
- One-touch recording with 2x digital zoom
- Touch-sensitive buttons for instant recording, playback, fast forward, rewind, pause and delete
- Built-in software compatible with PC or Mac:
- Instant upload to MySpace, YouTube, and AOL Video
- One-click emailing of videos and video greeting cards
- Custom editing of movie mixes, with the option to set them to your own music
- Capture of still photos from video
- Order DVDs online and have them shipped anywhere in the world
- TV connection for instant viewing (cable included)
- Tripod mount
- Available accessories (sold separately): AC power adapter, tripod, action mount, and pouch
- At retailers nationwide including: Amazon.com, Bestbuy.com, Circuit City, Sears, Walmart.com, and TheFlip.com
- Available in black or white; suggested retail price: $179.99
Helping your photography business, how to start a digital wedding photography business and wedding photography business visit virtualphotographystudio.com and keep up-to-date with all of the photography happenings via our free newsletter.
Apr
15
Photographing the Perfect Storm - How to Get Inspired #16
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The next major storm that visits your location, grab your digital photography gear and head out to capture the effects of mother nature. A major storm - blizzard, hurricane, tornado, flood, wind or ice storm can alter the landscape around you. An ice storm can show its damaging effects on trees and other objects but can also be a wonderful modifier for common objects. I have seen amazing images of tables, benches and cars that reside next to a lake that were covered in 4-6 inches of ice. A transformation that is truly beautiful. - Get Inspired!
Apr
14
Photography Studio Web sites - Add A Favorite Icon
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Have you ever visited a web site and found an image next to the web site address? This little graphic is called a favorite icon and is very easy to add to any web site. All you need is a graphic that represents your studio and then visit this site to create your favicon. Square graphics work best for this type of application.
Apr
10
I hear people time and again saying they are so motivated to build up their photography business, and yet there always seems to be a let down because profits don’t keep up with that motivation level. As a start up company, you wear many hats because you have to. Lack of capital and resources hold you back, but you still manage to grow because of the deep commitment level you have, and the long hours you are willing to put in. Then as time goes by, and you continue to grow, you become the controller. The person who has a hand into everything because you are the ultimate caretaker. You started this company; you grew this company, and you’re going to control this company!
The key to focusing your energy is to invest your time at what you’re good at, and let others handle the other stuff. In simple language, that is the key of focusing your energy. As your photography business grows, you can afford to put more of your capital resources into growing your company with people. Hire employees to take over the office and administrative tasks. Hire a bookkeeper to control the data entry. Hire an accountant to control your accounting and your tax information. Hire production people to do day to day production tasks. This will give you the time to do what you need to do - and what you do best!
Jumpstart your photography to the next level
What is it that you like to do best? Chances are its what brought you to self-employment in the first place. You like to do web design. You enjoy photographing families. You love creating images that are appreciated by people throughout your community. This is where you need to focus your energy. You need to continue to think of marketing ideas that will grow the business, to give all of those you have hired more responsibilities to keep them happy! It is truly a circle of life, one that continues to feed off of the next idea. As you grow, so does your business, and your lifestyle!
Apr
9
There’s something to be said for being the best in your field. It can get bring in business all the time. And it will keep you profitable for years to come.
I hear from photographers all the time who are searching for a way to compete with the many other photographers in their niche. “What can I do to separate myself from the pack, and make good money doing what I love?”
Create a new “pack”! When you create a new pack, you’re the instant leader.
While that may sound good in writing, how do you go about it in real life?
Let me share an example. A few years ago, I was sitting with a group of mom’s at the private school my daughter attended. All were complaining about the quality of work from the average school photographer that took the children’s photo year after year. They all had a deep desire to have something better - a higher quality product that they would be happy to purchase and display. We found a very lucrative niche.
Become a Six Figure Photographer
We created a program that allowed us to go in and provide quality portraits of a child within their private school setting using the surrounding areas as our backdrop. We would spend 20-30 minutes with each child, and photograph him or her in unique settings all over the campus. Each child received a small keepsake photo album containing approximately 24 of the best images - this was theirs to keep as a part of the sitting. Of course they could order extras. Of course we had packages that contained a variety of photographs and sizes. And the best part was the multiple requests we had for family portraits, based off working with the children and providing quality portraits.
Keep in mind this works well with private schools, that don’t have a huge population. Doing 30-40 children can keep you busy for a couple of weeks. The families understood the difference in this type of photography, and were willing to pay a lot more than standard school portrait prices. But they also received quality, and were happy to connect with a good, reputable photographer.
So, instead of sticking with the standard niches, try and create a new twist to an old way of doing business. What are you doing now? How can you give it a twist, and find a whole new market ready and willing to spend their money with you? - Become a Six Figure Photographer
Apr
7
Digital Photography Business - Where are you with your photography?
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Are you an amateur photographer, taking photographs every chance you have? Maybe you’ve entered your photographs into a few contests and won. Or maybe you have friends and family that love your work, and think you have potential.
Have you been thinking about a career change, and photography has sparked your interests? You love photographing, and the idea of making it into a full time career is exciting.
Maybe you’ve started your business, and its just not doing what you hoped. You’re working part time at photography, hoping to turn it into a full time career, but its just not working quite as you had planned. You’re missing a key piece that will launch you into success.
Or maybe you’ve made this your full time career, but you just can’t make it as successful as you would like it to be. You have a five-figure income, but you’re barely paying the bills. You would love to take the family on vacation, or buy that new car, but it’s just not in your future because you can’t get the business working for you.
Guess what? I understand. You’re not alone in your frustration. Read more>>
Mar
17
Photograph Emotion - How To Get Inspired With Photography - #14
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Photography emotion - When was the last time you concentrated on how someone looks. Are they happy, sad, laughing or feeling defeated? All of these emotions can be captured into a relation to your photography session. Have you ever seen a photography display or art showing that focused on one emotion? To make your first session easy, grab your digital camera and concentrate on happy people. Shoot as many images that show happiness and see what develops. By adding a goal to your day of photography, amazing results will be achieved. - Get Inspired!
Mar
11
Has your photography business hit a slump? Are your sales down from last year? Or, are you ready to move to the next level. Enter the Facebook social arena. Facebook and photography can exist with great complimentary connections. Here is a fan page that we put together on Facebook to introduce one of our services. - Facebook sample page - take a look and if you are not a member, register at no cost and explore this next generation of marketing.
Mar
7
Well that all depends on how much business you need in your studio.
Let’s say that you want to photograph 30 weddings per year. How many leads you need to generate those 30 weddings would depend on a number of factors:
- How much you charge for your weddings?
- Do you leads know and understand your pricing before they contact you?
- How good you are at turning leads into sales?
If your leads are pre-qualified, have a lot of information on you and your services before they contact you, know and understand your pricing, and have a strong referral, you might only need 30 leads to book your 30 weddings.
But if your leads come in with little knowledge of you or your services, they call in ‘blind’ from a vague advertisement with little information, and don’t match your criteria for your ideal client; you may end up having to meet 10 to 15 prospects before turning one of them into a client.
Which would you rather have for your business: 30 prospects turning into 30 clients, or 450 prospects turning into 30 clients? Obviously, your ultimate goal should be the first option. The better you define your perfect client, and the better your marketing strategy to reach your perfect customer, the easier your business will be.
Lead generation is all about understanding your customers, and reaching out to them in a way that makes them need what you have to offer. Refine what you have until you’ve developed your “perfect” message. Not only will you become better at business, but you’ll also have more time to concentrate on other things.
Feb
27
Sports Photography - How to Get Inspired with Photography - #13
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Sports Photography - Take your digital camera out and get ready for some fast action at a local sporting event. Any sporting event will do including soccer, bike racing, swimming, track, baseball, basketball or football and each can have some amazing action shots just waiting for you to capture. Lets look at a few items that each have: Action - shoot at a very fast shutter speed that will instantly stop the action or a slow shutter speed using a panning motion effect can really enhance your view of the subject. Emotion - each event holds immense amounts of energy and emotion. Winning, loosing or just plain excitement in participation. Competitive spirit is the ultimate expression and can hold an award winning image just waiting to be taken. - Get Inspired Today!
Earn money today with you photography - Photography Money Club. Providing new ideas to your photography business and information on how to start a photography business. Stay up to date with our photography newsletter which provides tips on your photography studio.
Feb
27
Photography website update
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When was the last time your photography website was update. Is is time to look into a new style but you were afraid of the cost. Do you have a photography website designed in flash and want to update it? Not a problem. We found a perfect solution to your needs. Photography website templates are easy to modify and look professional and cutting edge. Check out the different styles available:
Photography Websites
Wedding Photography Website
Flash Websites
Or, if you have a blog and want to update it:
Keep your look fresh to bring your clients back again and again.
Feb
26
Photography With an Angle - How to get Inspired with your Photography #12
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Photograph with a new angle. Take your digital camera out, put on your favorite telephoto or zoom lens and hit the streets. You only need to remember one thing for the inspiration, no straight shots. Each image need to be photographed with a tilt to it. As you look through the viewfinder, you will start to see a great amount of unique viewpoints. Photograph a person in a portrait format, but make sure that you have a tilt to the image. Put the subjects head into one of the corners and see what the angle does to it. - Get Inspired Today!
Earn money today with you photography - Photography Money Club. Providing new ideas to your photography business and information on how to start a photography business. Stay up to date with our photography newsletter which provides tips on your photography studio.
Feb
22
A picture is worth a thousand words, or so the saying goes.
As a photographer, I’ve used that quote thousands of times.
When you glance at a picture of a newborn infant, it can make a young mom cry, remembering that exact moment she first saw her child.
Or when you see an image of a happy couple celebrating their 40th wedding anniversary, the memories are etched on their content faces.
That’s really the power of a photograph. It can transport you back to a particular moment in time instantly, remembering exactly how you were feeling at that moment. Read more>>
Feb
21
What is your average sale when a client comes into buy?
Are you still handing over the digital files (or worse, negatives) when a client comes in for a photo session?
As a photographer, you make your money from your finished product. If you’re providing your client with the raw files, and not a finished product, you are actually doing your client a disservice. Your job as a professional photographer isn’t just taking the picture and letting your client have the image. It’s also about seeing what others don’t see. A professional photographer has the ability to see things in unique ways, and give their client above and beyond what they could get anywhere else.
Become a Picasso
One of my favorite stories is about Pablo Picasso. Picasso was sitting in a restaurant having lunch with a friend when a woman came over and asked Picasso to create something for her on her napkin, and she would happily pay him for what it was worth. After a few minutes, he gave her back her napkin, and a bill for several thousand dollars. After the initial shock, she questioned why he could charge so much for a few minutes of work. Picasso responded the price wasn’t based on the few minutes it took him to create her artwork; it was based on the years of studying, education, training, and mastering his talents. She happily paid the price.
As a photographer, your prices should reflect your talents, not the final output. Anyone can snap a photo and print it out on their home computer. Where the real talent comes from is within the photographer herself.
And by the way you present what you do to your customers.
It’s easy to increase your sales potential on every client. Start with thee 7 ways to put more pizzazz into the way you market your photography.
1. Create better packages.
People like deals. And they like to get what everyone else is getting. Packages actually make the buying/selling process a whole lot easier. Your customer can bypass the ala carte section, and trying to decide exactly what they need. Instead, they’ll simply buy what looks like a good deal. And if it’s your best seller, why not choose what everyone else is buying?
Feb
13
Photography Convention - Get inspired with your photography #10
Filed Under Get Inspired Photography | Leave a Comment
Out of ideas? Do you look through the view finder of that expensive digital camera and see nothing? Get inspired again with your digital photography. Check out a photography convention. Meet and greet other photographers, see the latest images on display, check out all of the latest ideas from top photography industry vendors or sit through some education seminars. These conventions can inspire any photographer, from the amateur to the top professionals. Check out the upcoming events at WPPI (Wedding and Portrait Photographers International), PPA (Professional Photographers of America) or see if there is a local chapter in your state or area - Get inspired today!
Break the recession, start to earn more money today with your photography - Photography Money Club. Providing new ideas to your photography business and information on how to start a photography business. Stay up to date with our photography newsletter which provides tips on your photography studio.
Feb
8
Expand your Photography with a Movie - Get inspired with your photography #9
Filed Under Get Inspired Photography | Leave a Comment
When was the last time a you watched a movie and walked away feeling great? Movies can inspire in many ways. How the director captured the story, what type of medium was used, angles, textures, setting and plots all play important roles. Grab your friend, spouse, or significant other and head to the theatre. Check out the latest releases or watch for the films nominated in awards which will provide you with some thoughts on changing your next photography shoot. - Get inspired today!
Break the recession, start to earn more money today with your photography - Photography Money Club. Providing new ideas to your photography business and information on how to start a photography business. Stay up to date with our photography newsletter which provides tips on your photography studio.
Feb
7
Don’t Answer the Telephone at Your Photography Business
Filed Under Photography Business | Leave a Comment
Sounds very strange to hear someone telling you not to answer the photography business telephone. But, during off business hours like evenings and on the weekends when your studio might be closed, let the messaging service capture the call. If you allow your clients a way to contact the business in the evening when you should be closed, they will see that you are available anytime. The last thing a photography studio owner should do is to always be available. Your clients will call you at 10pm at night and 5am. I found, listed on a recent web site, a photography studio had published that she was available “anytime” and always answers her phone, so call anytime. Are you crazy? She also had very inexpensive pricing for her work and gave away most of the available profit. Sure, you are busy but, at what cost. So the tip here is to “don’t answer your telephone”.
Earn money today with your photography - Photography Money Club. Providing new ideas to your photography business and information on how to start a photography business. Stay up to date with our photography newsletter which provides tips on your photography studio.






