Sell Your Photography With What’s Really Important

The 3 S’s of Selling Your Photography Online

What’s the purpose of your website?

If you said, “selling your photography”, think again.

While we ultimately hope people will buy from us and become clients, it’s not the first thing people do when they come to your site. In order to sell, you have to do a few extra things first.

1.Share
How are you contributing value to the community around you? When people head online, it’s to do research and find information. The more value a site contains, the more it will attract people in and give them a reason to find out more about you. Don’t just share information about you and your studio, share information about the service you provide.

It’s that time of year. You drive down the street and see

Garage Sale

On every street corner. Today I drove by one post 052909 sign with lots of text, written lightly in pen or pencil. I’m sure it was for a garage sale, but I couldn’t read one word as I drove by at 20 miles per hour.

And it got me thinking. If people want to shop at a garage sale, what’s the most important way to let them know you’re having one?

A simple sign that says Garage Sale with an arrow pointing the way. When you’re quickly driving by, you don’t have the time to read long copy, or decipher hidden meanings. You’re just looking for the location, and following the arrows is the easiest way.

Seems pretty simple and straightforward. So why do we make marketing our photography businesses so difficult?

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