The statistics overwhelmingly show that people love their cameras.
- 77% of U.S. households own at least one digital camera.
- Almost 120 million cameras were sold in 2009, with digital SLRs having a 30% growth in sales.
- The average consumer takes 72 digital photographs at each event they attend.
- They share 55% of all photos taken by email.
- And 40% post their images online at sites like Facebook and Snapfish.
So why not take something you love anyway and turn it into a business? Maybe not a full time business, but something you can make money at here and there.
Increasingly, that’s what the photography industry is facing.
As a business coach to photographers for over 8 years now, I’m seeing more and more people making the jump. Though this site is filled with information and ideas on building the business, here are the 7 things you need to do right now to put this into action.
1. What are your goals? Do you want to photograph a few family and friends on the side, and make enough for a nice night on the town once in awhile? Or do you have hopes of turning this into a full time, successful career? Knowing this up front will dictate how you approach your business.
2. Choose the right name for your photography business. Once you know your goals, come up with a name that helps you meet your goals. The larger you want to become, the more time you should put into naming your photography business. A small business may only register it with the state or your local area. But a studio with larger goals should secure the domain name, and register a trademark to block others from using it too.
3. Look at it like a business. Find mentors in your specialty or niche. Want to go into weddings? Find a few where you love their work; follow them online, attend their classes, and meet them at tradeshows. Use them as your guidance to grow.
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