One Great Marketing Idea – Photograph It One At A Time

Who says you can’t grow a successful business with low cost photography services.

I received an email today from one of my favorite entrepreneurial idea sites – springwise. The article title that started it all was:

Professional product shots for $112

It spoke of low cost innovations, including photography studios that were taking one niche concept, and using it to fill their photography studios with quality clients.

As I kept reading and clicking, I grew more excited. What a great concept!

As a small business owner, many need quality photographs of their products, yet can’t afford the traditional route of spending hundreds of dollars for a professional shoot. They can’t rely on stock houses like istockphoto – they simply aren’t the right images. So they usually rely on their own digital camera, crummy lighting, and bad photography. Then wonder why their sales are low on their websites.

Enter the new idea – via U!
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How To Market Like A BIG Photo Studio, Even When You’re Not

What if you could advertise in big magazines, like Elle? Or have your photography be sold out of big box chains like Sam’s Club? And what if you were the only one in your area that would benefit from this form of marketing. Would you be interested?

Click Connection Corporation is a new concept making its way into the U.S. after succeeding to the tune of millions throughout the U.K.

And the idea is simple. Join and become a member of one of two Click Connection formats:
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Photographers Using Social – Give Groupon A Try

Every day there’s something new popping up online, giving you a chance to connect with potential clients.

Today I was doing some work for a client, and I came across a site that advertised Groupon. It looked interesting so I clicked over. Groupon is a social site that finds great deals in major cities, and advertises those deals on Facebook, Twitter and through email. As a follower, choose whichever method you like best. As an advertiser, you have the potential of reaching out to thousands of people that may have never come in contact with you any other way.

Right now Groupon is in about 50 cities. As I started searching through their tweets for Denver (yes, I always prefer things on Twitter), I discovered a photography deal. And as I researched a little more, I discovered that this is an incredible way of building your business.

Legacy Zoom Photography offered 3 professional photography sessions, a DVD slideshow, and one 5×7 image from each session for a $69 fee – which gives the buyer savings of $1,011. Quite the deal for anyone close to Legacy Zoom, and in need of a portrait. And according to the Groupon site, 332 people agreed that it was a good deal, and purchased it for themselves.

Okay, 332 people at $69 each – wow, that’s almost $23,000 during this one campaign – and no work has been done yet!

And because she’ll be working with these 332 people over the next year – and we know they’ll be buying more than just the free 5×7 – she’s looking at increasing her bottom line significantly over the next couple of years!