5 Secrets Professional Photographers Will Never Tell You

I remember when we first started out in photography, we would look at the professionals who had “made it” within the industry and somehow think they were different then us. They had a fan base stretched out around the world. They traveled to exotic locations to photograph their clients. They were featured in magazines and talked on stages in front of hundreds of people.

They were real photographers. And deep down we questioned all the time whether we had what it takes to make it to that level.

But as we worked more on our photography, we quickly realized that perception doesn’t always match up with reality. Photographers at all levels have the same struggles as you and me. They just handle it a bit differently. Here are five things every photographer faces at some point every year.

Secret #1 – Photography is Difficult

“I have often thought that if photography were difficult in the true sense of the term — meaning that the creation of a simple photograph would entail as much time and effort as the production of a good watercolor or etching — there would be a vast improvement in total output. The sheer ease with which we can produce a superficial image often leads to creative disaster.” ~Ansel Adams

Anyone can pick up a camera and snap a picture. Even an amateur who shoots occasionally is going to get lucky once in a while and capture a great image. Yet when you get to the professional level, you expect every image to come out perfect every time.

It doesn’t always happen.

As professionals, we’ve trained ourselves to be ready for the unexpected, think ahead to what is going to happen so you can be there when it does, and be patient. Yet its easy to “kick” ourselves when you find the perfect shot – and your camera is at home. Or you see the action and you’re across the room.

And that’s okay – as long as you capture the majority of what is truly important. [Read more...]

Will You Regret Not Jumping Into A Full Time Photography Business?

If you look back at your life so far, what do you regret?

I’m sure a few things pop into your head immediately.

Do you regret not finishing up your degree? Or maybe never going to school at all?

Do you wish you would have followed a different career path? Or chosen a different job?

I watched one of the top TED videos from 2011 today on regret, and I’ve included it here. It’s around 15 minutes in length, and I would highly recommend watching as it teaches a lot about how we look at ourselves.

One of the most interesting things Kathryn Schulz mentions is:

When we look back at our lives, there are many things we regret:

  • Education 33%
  • Career 22%
  • Romance15%
  • Parenting 10%
  • Self 5.47%
  • Leisure 2.55%

Yet financial regrets are even less.

We don’t wish we made more money and had more cash to buy bigger houses and cars. We want to take care of ourselves and the people around us; the ones that we love the most. We want to educate ourselves to feel fulfilled. We want a great career that we love and feel we are contributing to society.

We regret not taking chances that have could have done more to improve our lives. We regret not taking advantage of opportunities that come by.

So now is the time to think of what you have today, what opportunities are being presented to you, and what you will do that will affect the rest of your life.

Will you move forward with your goal of creating a successful full time professional photography business?

Or will you face regret at some point in the future?

Want To Be A Better Photographer? Don’t Get Paid

As a photographer, you want to create the best photographs possible, have your clients love them, pay you well, and refer you to enough people that you never have to “market” again.

That’s the epitome of a perfect business model. But as you are growing and building, something starts happening. You start questioning just about everything.

  • Am I good enough?
  • Will people like what I do?
  • Do I have something people are willing to pay for?
  • Should I really do this full time?
  • Can I become one of the best in my niche?
  • Will I succeed?

These are all great questions, and ones that are difficult to find the answers to.

But there is one way to gain immediate feedback.

Put yourself on display.

The Street Performer Mentality

Have you ever watched a street performer do what he does best? He knows how to work the crowd. He perfects his skills by practicing and doing it again and again. He tries it out in front of a crowd, and gains instant feedback. If a group doesn’t surround him and have interest in what he’s doing, he knows he needs to move into a new direction. [Read more...]

What You Can Learn About Marketing From Steve Jobs

Last night I ate a quick dinner and ran out the door. It was my first night of a new meditation class, and I was excited to get there. In our house, dinner means “no technology”, so we hadn’t yet heard the news. But that all changed two minutes after I jumped in the car. It was everywhere. The world was now missing a visionary and a genius.

Whether you love Apple or not, there is no denying Steve Jobs was a true genius. He saw way into the future, and had the ability to create great products that people didn’t just want, they obsessed over. They were passionate about. It was almost at a cult like status.

Yep, in many ways we were passionate from afar. We bought computers way before they were cool. We were one of the first photographers to design a website. And we progressed into PC because, well, that’s what we did. Then we bought another computer. And another. And software. And more software. And somewhere along the way, we really wanted to switch to Apple. But with multiple computers at any given time – 7 was our highest of working computers that we actually used, and the amount of software it took to run them, it would have been more than an expensive venture for us to switch. So we jumped into Apple products with everything else, starting with iPods. Today I absolutely love my iPad, and you’d never get it away from me. [Read more...]

Doubt To Confidence: What Was Your Magical Moment?

When we first started out in photography, we worked full time jobs, and part time in our photography business on nights and weekends. We knew we wanted to run our own business together, but at that point we still depended on our full time income sources to survive.

Then Andrew lost three jobs in three years to “corporate downsizing”, and we decided to take the plunge. He worked in the studio full time, while I continued in corporate during the week.

That was our turning point when we knew we could do this. With focus, we could build this up to where we could sustain our lifestyle by working completely for ourselves. It took me a couple of years to take the plunge too, but that set us on the path towards entrepreneur success.

Our first goal was to specialize our business, and really focus in on “getting known” in one niche. I found our first wedding brochure this past month, (shown over on the right – its from the early 90′s so the images really made me smile) and it reminded me of how much dedication we put towards building a successful business. Our prices were great for our beginning wedding business – even though I look at them now and laugh.

What made the difference, and turned us from doubt to confidence is immediately after we created this brochure, we booked our top package. That was our “pie in the sky” package; something we created that really excited us, yet we had doubts whether anyone would purchase it.

Then we booked another. And another.

It taught us to have confidence in our skills, and to price our photography accordingly. The more confidence we had, the better we could sell. And the higher we could raise our prices.

That first “top package” sale put us on the track to success. We knew we could do it. We knew we could achieve more. And that’s exactly what we did, building a six figure business in under two years.

Now I’d love to hear from you in the comments. What was your “doubt to confidence” moment? When did you know you were on the right path, and photography was in your future? When did you know you would turn professional? When did you know you would find success?

How To Fall In Love With Your Photography Again

Ever get to a point where you’re just not having fun any more?

The images you used to take that thrilled you – now just feel like you’re in repeat mode, taking the same things again and again.

Even the clients you used to love now seem to get on your nerves, no matter how hard you try to appease them. And even the littlest of tasks have become tedious and boring.

Is it time to quit and start something new?

A business is a lot like a relationship. When it’s new and fresh, you are passionate about each other and can’t wait to spend time together. But when you’ve been together for years, it takes more work, more spontaneity to keep the passion alive and burning. It’s not that its not there; it just takes time and dedication to keep it alive.

To keep your business alive, maybe its time to do something a bit different. Something that will help bring back the passion you felt when things were brand new.

#1 Learn Something New

People usually get stuck in a rut when they continue to do the same things again and again. So the easiest way to get out of your rut is by changing what you do.

Head over to Google and start searching for classes in your area. You can head to a community college – they usually have adult education classes that last anywhere from one evening to a multiple week program. Look for chambers or other networking groups, and find out what seminars are coming to your area in the next month. Or find some photographic groups that meet in your area, and sign up for something you’ve never tried before – a Photoshop retouching class, or even a course in a new niche.

It doesn’t matter if its photography related or not; just something that gets your creative juices flowing again. It’s a way to look forward to your day again instead of feeling lost and on the path to nowhere. [Read more...]

5 Videos To Inspire Your Photography (and one bonus)

Inside the B&H Conveyor System

You’ve heard of the infamous B&H conveyor system set up in the Manhattan B&H store, but have you ever seen it? Watch this quick video to see what the merchandise sees as it makes its way through the store.

Inside B&H conveyor system… from Lense on Vimeo.

Photo Shoot With iPad and Eye-Fi

Want to know how you can use your iPad for a better shoot? Watch this as the BYU photo crew shoots a poster for the BYU Women’s Gymnastics team.

A New Way To Light Your Food

Are you a foodie? Foodie blogs are turning up everywhere. But if you want your photos to turn out fabulous, you might need a bit more than your iPhone. Check out this for a tip on how to make your food pictures pop.

18 Years of Polaroid’s

Not a video, but definitely something worth checking out. For nearly two decades, Jamie Livingston took a Polaroid every day, including through his own journey with cancer. The series ended on the day of his death. The story is now being told in an exhibit, and you can view them online.

The GoPro Camera

With the advancement of technology, you can now take a camera anywere. There are amazing videos on YouTube showcasing what you can do with you GoPro – here’s The Ski Move.

The Artic Light

An amazing look at the Artic, when the sunrise and sunset are connected. Not only is this video an inspiration, you have to read the story of how it was created as well.

The Arctic Light from TSO Photography on Vimeo.

10 Sites That May Inspire Your Photography

Every day I spend time surfing and checking out all kinds of links, resources and videos. And when I find great ideas, I save the URL in a special file as a reminder for future posts or stories.

As I was looking at some of them today, I realized that many of these sites have many meanings, and can inspire you at different times for different reasons. Whether you are stuck in your business, and don’t know what to do next. Or you just need a little inspiration during a few minutes of down-time, here are a few items that can trigger a host of ideas for you.

A Great Site To Help Our Military

I’ve written about photography with a cause before, and fully support combining your love of photography with a charitable cause you believe in. The latest one I’ve found is Yellow Ribbon Photography, which works to boost the moral of our service men and women serving overseas by giving their families free professional photography sessions.

Want Creative Business Cards?

Start by watching this video – these cards can give you a dynamic presentation, and are perfect if you are looking for a way to WOW a few people within your niche. Then check out the Cardnetics site to order. I haven’t seen them in person, but can immediately think of a variety of campaigns they would be perfect for.

 

QR Code Art

By now I’m sure you’ve seen a QR code a time or two. They are fun little codes you can put just about anywhere, and have someone instantly be lead to a URL of your choosing just by capturing it with their smart phones. While I love the QR code concept, this story takes QR codes to a whole new level. Check it out. It makes you wonder what you could do with your own QR codes.

Social Resource For Photographers Interested in Modeling/Fashion Industries

If you are into fashion, product or commercial photography and you regularly are on the hunt for great models, you may want to give One Model Place a try. It’s an online social community exclusively built to help connect models, photographers, agents and clients together.

[Read more...]

A Look Into The World Of Street Photography

What is street photography? According to in-public,

For the Street Photographer there is no specific subject matter and only the issue of ‘life’ in general, he does not leave the house in the morning with an agenda and he doesn’t visualise his photographs in advance of taking them. Street Photography is about seeing and reacting, almost by-passing thought altogether.

For many Street Photographers the process does not need ‘unpacking’, It is, for them, a simple ‘Zen’ like experience, they know what it feels like to take a great shot in the same way that the archer knows he has hit the bullseye before the arrow has fully left the bow.

What I love about street photography is the purity of the images. They are a look into the world through the photographer’s eyes. They simply take what they see – what interests them at the moment. And what they see is more than just an image; each image seems to tell a complete story in itself.

While street photography is ever-popular today, (look through in-public’s photographers, or read about The Sartorialist,) some of the true masters of street photography date back decades.

Vivian Maier

Recently I came across an article about the life of Vivian Maier.

Vivian Maier took on the role as nanny early on in her life, and remained a caregiver throughout. She ventured into photography as a hobby, and consistently took photos for over five decades, leaving over 100,000 negatives in her collection.

Vivian didn’t display her work, nor share it with anyone. It remained a hidden hobby until boxes of her negatives and undeveloped film were sold at auction to pay unpaid debt. John Maloof purchased a box of negatives looking for historic images for a book he was writing on Portage Park in Chicago, and as he discovered the depth of work he had purchased, started on a new quest to piece together the life of this hidden photographer.

Vivian’s work can now be seen in a variety of ways, including exhibitions and events, books, and even a documentary film, Finding Vivian Maier.

Trailer: Finding Vivian Maier from John Maloof on Vimeo.

Tell A Story with Focus For Humanity

A true photojournalist heads into the roughest conditions, the most unreachable places, and tells a story for the rest of the world to see.

Think about the images you’ve seen grace the covers of magazines like National Geographic. They can be truly breathtaking, and leave you in awe of what that part of the world must be like.

While that type of photography isn’t for everyone, you have to admire those that choose that type of lifestyle.

Focus For Humanity is an organization that offers grants and awards to photographers that choose to make this a lifestyle. Their mission is to provide financial support, resources and training for professional and amateur photographers who capture stories of shared humanity and support their work with various non-governmental organizations throughout the world.

Start by looking through the recent winners – the images there are inspiring. Then check out some of the other areas, they provide detailed information on grants, awards and mentoring.

Starting in April, they will be offering a mentorship program in which they will help you get started in this line of photography. Because expertise and guidance is what can help you achieve your goals in a much quicker fashion, their mentorship program pairs you up with someone who’s in the field and living this lifestyle.

Focus For Humanity subscribes to the guidelines of another organization, International Guild of Visual Peacemakers, which is also worth checking out. Their goal is to display common humanity and images that build bridges of peace. They also provide a wide variety of photo tours and workshops throughout the world.