10 Things You May Not Have Know About Copyrights

10. In most cases, a registered copyright will last your life plus 70 years. There are however exceptions to the rule. Cornell has a great resource page showing the common and special situations.

9. If you’ve asked for a copyright, you don’t need to renew it, as long as the work was created after January 1, 1978. Before this date renewal is optional but advised after 28 years.

8. Fair Use is a term commonly used when people use works in different ways. The Copyright office has created a doctrine of “fair use” by developing a substantial number of court decisions on the topic, using it to set precedence in current and future cases. The distinction between fair use and infringement is unclear and not easily defined. The most important thing to keep in mind is that most disagreements when it comes to fair use are settled in a court of law on a case by case basis. [Read more...]

Is Food Photography The Next Biggest Wave?

“Why would I want to use Twitter? Who cares what people are having for lunch?”

Since Twitters inception, that’s been the general consensus among business owners. And as it turns out, there may be some truth to the “Twitter – its what’s for lunch” concept.

People aren’t just talking about what they had for lunch; they’re photographing it too.

According to 360i, by the end of 2010, more than 80 billion photographs were uploaded across a variety of social picture platforms. And at least once a month, 52 percent of mobile users take photos with their phones, and 19 percent upload their photos to the web.

And what is even more fascinating is that people are almost never in these photographs – only 10 percent of the photographs 360i analyzed had people in them.

So what are people taking photos of? In many cases, its food. Check out this infographic 360i did for Mashable.

With that many people taking photos of food, is there a future in food photography?

Even though were weathering a tough economy, we may be forgoing vacations, and passing on pricey cars, there is one thing we’re not willing to part with – cookbooks. While the book industry as a whole is falling, and booksellers are filing for bankruptcy, cookbook sales are up 9 percent last year, according to Nielsen statistics. And with cookbooks come photography, blogs, and a whole new reason to start photographing what you eat.

And while most people think of professional chefs and bakers when they think cookbooks, some of the highest growth in cookbooks aren’t’ coming from professionals, they are coming from bloggers.

Mom blogger The Pioneer Woman started out years ago describing her life on the ranch with her cowboy husband and four children. Now she has multiple books, including a cookbook, and is about to head into a whole new venture with her cooking show on the Food Network.

And if you’re a fan of Tim Ferriss from the 4 Hour Work Week, he’s just announced his new venture – The 4 Hour Chef.

So I guess the only question now is “how can you turn your love of food and photography into a business?”

What Will Costco Do To The Commercial Photographer?

We’re huge Costco fans. We head over every weekend to do our weekly shopping, and buy most of our grocery items there any more. Plus we can buy the occasional television, computer, appliance, and even holiday gift there. We’ve never found anything of poor quality, and really can’t imagine not heading to Costco anymore.

So when I get my monthly The Costco Connection, the magazine put out by Costco, I love flipping through it and reading the articles. Costco caters to small businesses, and they always have a variety of articles based around this concept.

So I read with interest this month about their newest offering – Art and Image Gallery.

Simply head over to the Art and Image Gallery, and browse through over 20,000 digital images of fine art, photography and illustrations that can be chosen and used to create a photo through their 1 hour photo lab.

Costco has teamed with Corbis Images to provide this unique function, and to allow the general consumer the chance to make any type of artwork for their walls for the low price of the cost of the print at Costco. You can produce anywhere from a standard photo 8×10, to a poster print up to a 20×30, to a high quality giclee canvas print up to a 16×48. Prices are at the low price of $1.49 for the 8×10, to the high side of $99.99 for the giclee print.

Within the 20,000 images, you’ll find:

[Read more...]

How To Take Better Food Photographs

What does our world revolve around? Food of course. We eat all the time. And while sometimes it may have to be through the drive-through, sometimes we have fun with it.

Like having a group of friends over for a gourmet meal, complete with wines from around the world.

In any case, food ends up being a natural subject matter in a variety of photographs. Foodie blogs are booming at the moment. Cooking magazines are everywhere. And have you ever seen those glorious food photos on the walls at your favorite quick casual restaurant? They make you hungry while waiting in line.

Want to start your own foodie blog, or sell your recipes and photographs to a cooking magazine? Or maybe work with companies to produce great food images for their products and advertising? Start out with better food photographs.

1. Think presentation, not eating

What do you want the final photograph to look like? Do you want a table scene blurred in the background? How about place settings? Are you focusing on the texture of the foods? Play around with the look of the final image, not the way it will taste when you finally eat it. You might have to stack things to get a better view, or combine items to make it more appealing. [Read more...]

Commercial Photography – How To Photograph A Domino’s Pizza

Ready to jump into the commercial photography business? While a simple commercial or ad can make things appear to be simple, it may take hours or even days of preparation to get exactly what you want on film.

What does it take to photograph a Domino’s Pizza… lots of time, effort and prepping. This video shows you just how difficult it can be getting the perfect shot to market the product.

Love Commercial Work? Why Not Product Photography

In the world of the Internet with microstock websites selling millions of photos every day, is there still a need for a commercial photographer to take high quality product images?

Now more than ever.

If a company has a product, especially a product with a lot of detail, in order to showcase it online, you need high quality photographs.

  • Determine the best way to display your products within the photographs. How will your clients be attracted to it? Consider lifestyle, use of mannequin versus model, backgrounds and layouts, etc.
  • Concentrate on the details. The more details a product has, the more images and the more close-ups you should have. Don’t let your customer imagine the possibilities – show them.
  • Ensure the product images accurately depict the product. Surprises upon getting the product doesn’t make happy customers; avoid surprises by showcasing as much as you can.

If you’ve ever looked through microstock sites, you know most images are general in nature. Their great for accenting blog posts, creating simple, generic brochures, and building online web tools. But to showcase details for specific products and placements, its time to turn to the professionals. Companies know this, and aren’t afraid to pay for a quality photographer that can capture exactly what they are looking for, and help them be more professional in their appearance.

Let’s look at a couple of examples from well-known sites that use product photography well.
[Read more...]