Comments on: Photographers Using Social – Give Groupon A Try

By: Josh Hunt

Josh Hunt — Thu, 16 Jun 2011 15:32:58 +0000

Looks like a good deal for everyone–the photographer, the customer and for Groupon.

By: Virtual Photography

Virtual Photography — Mon, 28 Dec 2009 15:48:57 +0000

Thanks for the update Chester.

You also have to look beyond what you make upfront. So the $23k in half, minus taxes etc. may look like a dwindling profit, but as each of these clients come in, the sales will surely go well beyond the basic package for most. Plus if you place referral marketing into your plans, these clients could become clients for life, using your services again and again over the next 10, 15, 20 years.

By: Chester Bullock

Chester Bullock — Tue, 22 Dec 2009 18:47:12 +0000

Just got off the phone with the Groupon people.

1) They have a large number of photographers in the Denver pipeline, so it would be some time before you would get a chance (if you were in Denver at least);
2) Groupon takes 50% of the sales. So that $23k in the example dropped by 50%. Then you factor in taxes, etc. and wow…

By: Chester Bullock

Chester Bullock — Tue, 15 Dec 2009 16:28:49 +0000

Being in Denver, I saw this offer when it came via Groupon a few weeks ago. I was pretty skeptical at first, because I wasn’t sure how many people would dig deeper into this and see what the final costs would be for extra prints, etc (they are not inexpensive per the website).

However, the follow-up work you did was extremely eye-opening. I’d like to know what the cost was to advertise on Groupon, based on that $23k in sales. Groupon’s model is such that they take a percentage of each item sold (each $69 package in this case). Still, not accounting for the photographer’s time, this is an impressive amount of business in such a short time.