It’s that time of year. You drive down the street and see
Garage Sale
On every street corner. Today I drove by one
sign with lots of text, written lightly in pen or pencil. I’m sure it was for a garage sale, but I couldn’t read one word as I drove by at 20 miles per hour.
And it got me thinking. If people want to shop at a garage sale, what’s the most important way to let them know you’re having one?
A simple sign that says Garage Sale with an arrow pointing the way. When you’re quickly driving by, you don’t have the time to read long copy, or decipher hidden meanings. You’re just looking for the location, and following the arrows is the easiest way.
Seems pretty simple and straightforward. So why do we make marketing our photography businesses so difficult?


own fine art photography business.








