The one thing you didn’t mention is how much competition you have. Are they doing all 10 things as well? If so, how can you improve on the 10 things I mentioned above to capture more attention?

Seniors are very clicky – if one goes to a photographer, so will their friends. The goal is to get a few of the popular kids into your studio, and use them in your promotion.

Now is kind of late for photographing this years seniors, as most have their photo taken by September for yearbook inclusion [at least here in Colorado, I'm assuming it coincides with the school year in most other places as well]. But its a perfect time to plan for next year. Start creating your ads/postcards now, and send them out early to the juniors of this year. Change around the way you advertise – maybe you make a postcard with a senior photograph in a MySpace or Facebook profile. Think just a little differently – and attract the seniors because you make them say WOW.