Mar
29
Found a really cool resource site for your photography called snapmania.com This site is more than a hosting site for you images, it allows you to modify your images (ie change the hue, gamma, blur and sharpen, charcoal and many others) work them into a slides show, send an ecard and even add frames. Check out the site.
Mar
27
Photography Stock Images - How to Get Inspired - 15
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Photography in Stock Images - Love photographing stock but need some new ideas? Visit one of the dozens of stock photography websites. These sites have millions of images. Just type in the search tool and your off. They’ll show you what’s hot - what’s not - and it’s sure to create a spark to your fire. Take one hour, check out the popular images and write down four ideas that you can incorporate into your next shoot. Tunnel vision is hard to break, but there is a quick solution. Get Inspired!
Mar
19
Photographer Website - 10 Reasons Why 10 Pages Aren’t Enough
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Did you know the standard small business website has 10 pages of content, and will never grow beyond those 10 pages? Yet the number one way to reach your prospects and potential buyers is through content.
A standard 10 page website is a great place to start, but don’t stop there. It’s time to build, and create a site that attracts clients to you. Consider these 10 reasons to continue building on to your website. 
1. Depth. People like investigating, and being able to discover more resources. Multiple pages allow people to drill in deeper to your site. Cover a topic in 500 to 1000 words per page; then offer your reader the chance to move to another page for even more information.
2. Resource. What makes your site valuable? People bookmark sites that have a variety of benefits and solutions. Think of how you can generate the desire to have people come back into your site again and again. Then add those pages to your site. Keep people coming back because you offer more than your competition.
3. Power. A powerful site lets people take action. What can you do to direct people to your pages that allow people to take action? Always start with your end in mind. Do you want them to sign up for a free report? Or do you want them to fill out a form for more information?
Mar
18
Everyone talks of the ideal lifestyle. Being able to work when you want, where you want. And being able to travel when you want, where you want.
But how many people actually live that lifestyle? Sad to say, not very many. Most people are still living with a JOB, having to work 50 weeks out of the year to be able to afford all the “toys” in life.
Saying you want the ideal lifestyle, and actually living it are two different things. Read More>>
Mar
17
Have you ever wanted to take a website and get a decent print from it? Found a really cool tool that lets you add the html and it will spit out a pdf version of the website. Check it out - html to pdf
Mar
17
Photograph Emotion - How To Get Inspired With Photography - #14
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Photography emotion - When was the last time you concentrated on how someone looks. Are they happy, sad, laughing or feeling defeated? All of these emotions can be captured into a relation to your photography session. Have you ever seen a photography display or art showing that focused on one emotion? To make your first session easy, grab your digital camera and concentrate on happy people. Shoot as many images that show happiness and see what develops. By adding a goal to your day of photography, amazing results will be achieved. - Get Inspired!
Mar
11
Has your photography business hit a slump? Are your sales down from last year? Or, are you ready to move to the next level. Enter the Facebook social arena. Facebook and photography can exist with great complimentary connections. Here is a fan page that we put together on Facebook to introduce one of our services. - Facebook sample page - take a look and if you are not a member, register at no cost and explore this next generation of marketing.
Mar
7
Well that all depends on how much business you need in your studio.
Let’s say that you want to photograph 30 weddings per year. How many leads you need to generate those 30 weddings would depend on a number of factors:
- How much you charge for your weddings?
- Do you leads know and understand your pricing before they contact you?
- How good you are at turning leads into sales?
If your leads are pre-qualified, have a lot of information on you and your services before they contact you, know and understand your pricing, and have a strong referral, you might only need 30 leads to book your 30 weddings.
But if your leads come in with little knowledge of you or your services, they call in ‘blind’ from a vague advertisement with little information, and don’t match your criteria for your ideal client; you may end up having to meet 10 to 15 prospects before turning one of them into a client.
Which would you rather have for your business: 30 prospects turning into 30 clients, or 450 prospects turning into 30 clients? Obviously, your ultimate goal should be the first option. The better you define your perfect client, and the better your marketing strategy to reach your perfect customer, the easier your business will be.
Lead generation is all about understanding your customers, and reaching out to them in a way that makes them need what you have to offer. Refine what you have until you’ve developed your “perfect” message. Not only will you become better at business, but you’ll also have more time to concentrate on other things.
Mar
7
I was out to dinner with a good friend last week. We met at 7 pm, sat and talked awhile, then ordered dinner and talked awhile longer. Then her phone rang and she answered it, spending over 5 minutes talking with a client.
I had a 7:30 breakfast meeting with another business owner and a client we are both mutually working for, discussing all aspects of the product. Twice during the meeting this business owner and client both answered business related phone calls as they came in.
In both of these cases, our meetings were before and after normal business hours. Yet as a business owner, they all have been sucked into the belief they must be available at all times for their clients.
Your clients do what you teach them is acceptable - read more>>
Mar
6
When digital photography started to become mainstream, I remember paying $250 for a 256MB chip. This ranged to be about $1 per meg of memory. In today’s pricing, pretty expensive. Memory has fallen in price and memory cards have become so cheap that you can purchase larger cards an take lots more images. What is the most that you have paid for a memory card? What is the cheapest. Funny when you think back at items like this.
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