8 Reasons Why 8 Pages Aren’t Enough
November 29, 2006 by Virtual Photography
Filed under Blog, Photography Website Marketing
8 Reasons Why 8 Pages Aren’t Enough
Did you know the standard website has 8 pages of content, and will never grow beyond those 8 pages? Yet the number one way to reach your prospects and potential buyers is through content.
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A standard 8 page website is a great place to start, but don’t stop there. It’s time to build, and create a site that attracts clients to you. Consider these 8 reasons to continue building on to your website.
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1. Depth. People like investigating, and being able to discover more resources. Multiple pages allow people to drill in deeper to your site.
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2. Resource. What makes your site valuable? People bookmark sites that have a variety of benefits and solutions. Add pages to your site to keep people better informed.
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3. Power. A powerful site lets people take action. What can you do to direct people to your pages that allow people to take action?
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4. Selection. When you head to the mall, do you buy the first thing you see, or do you look through a variety of stores to find the best deal? A variety of pages on your site allow a visitor to sort through your material, and confirm they are getting a great deal.
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5. Value. Can a visitor on your site learn something new? Can they see themselves in your message, and have you provide the solution? The more value you portray, the better your chance of creating the sale.
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6. Influence. Sometimes you can persuade people to take action by your stories, graphics and messages. The more personal your site becomes, the more people will look up to you as the expert.
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7. Copy. Sometimes it isn’t the amount of pages that has influence; it’s the copy. Does your copy speak to your audience? Does it motivate them to take action? Don’t be afraid of the long sales letter pages if it’s appropriate for your business.
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8. Professional. Is your site a sales team? Look at the message your site construes. Would you buy from you?
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