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Photography Is Emotional: Make Them Laugh, Make Them Cry
People hate being sold to. But they love to buy. People don’t buy with their heads; they buy with their hearts. All decisions are based on emotion. If you use emotion to sell what people want – not what you think they want – you’ll have success every time. Yes, all of this is actually [...]
8 DIY Publicity Tasks You Must Do Now
If you are in business for yourself, you must do every task necessary for your business. That includes everything from photographing your clients to taking out the trash. You don’t get to pick and choose what you want to do; instead everything is equally important when it comes to building a success business. Which means [...]
How To Use The New Facebook Timeline
Facebook has announced that profiles will soon be disappearing, being replaced by Facebook Timeline. It’s a new interface equipped with multiple features, all of which are supposed to make your experience on Facebook easier and more beneficial for you and your friends. Facebook is implementing it on a rollout schedule. Depending on what part of [...]
Spending Millions To Promote A Dying Industry
Last night we were watching a little TV and a commercial came on I couldn’t help but notice. It was for a major yellow pages business. They were advertising their services, stating they could help a variety of buisnesses in many manners. They could provide you with a host of advertising methods, including the hard [...]
Workflow Resource – Give Image Finder A Try
On any given day, do you have a gazillion things running past you, and just as many windows opened up on your computer? I know I do. So when you start in on a new client, or have someone call up with questions on images, your mind quickly scrambles to come up with where the [...]
10 Things You May Not Have Know About Copyrights
10. In most cases, a registered copyright will last your life plus 70 years. There are however exceptions to the rule. Cornell has a great resource page showing the common and special situations. 9. If you’ve asked for a copyright, you don’t need to renew it, as long as the work was created after January [...]
The One Big Secret You Can Learn From Kodak
Its official. Kodak filed for bankruptcy today. The 131 year old company went from being the leader in the industry, to losing sight of a strong, successful path. They went from employing 63,900 to 17,000 in less than 10 years. They failed to see future trends (even though they developed digital technology), which ultimately cost [...]
What Makes A Wedding Photojournalist Different Than A Wedding Photographer?
What is the difference between wedding photojournalism and wedding photography? As we learned early on in our career, it’s a blurred line. For many photographers, photojournalism simply means capturing the event as it happens. They pose the formals, and along the way throw in a few candids for good measure. Then they use those candids [...]
Why SOPA/PIPA Affect All Of Us
I normally keep this blog political free and completely related to running a photography business. But after following net neutrality issues for years, I know the only way to stop things is to become active. When groups gather on the capital steps to show support for leaving the Internet “free” – I’m there. And when [...]
Photo Restoration Tips and Tricks
guest post by Leah Spencer Modern digital restoration techniques and programs are excellent tools for restoring, preserving and archiving photographs. This way, the saved images are not subject to deterioration, water damage or aging effects that physical storage may otherwise cause. Here are some tried and tested tips that you may find useful while restoring [...]
The Newest Beauty Secret … Fotoshop by Adobe
Do you love parodies? Do you love finding the Photoshop mistakes they make in some of the biggest magazines in the world? Then you’ll love this – Fotoshop by Adobe Released 5 days ago and already approaching 1 million views, this video will make you laugh at how unrealistic our expectations really are when it [...]
5 Secrets Professional Photographers Will Never Tell You
I remember when we first started out in photography, we would look at the professionals who had “made it” within the industry and somehow think they were different then us. They had a fan base stretched out around the world. They traveled to exotic locations to photograph their clients. They were featured in magazines and [...]
Polls
What is your main business challenge as we finish out 2011?
- Not enough clients (50%, 5 Votes)
- Lack of direction/don't know what to do next (50%, 5 Votes)
- Too little funding for marketing (0%, 0 Votes)
- Not enough sales (0%, 0 Votes)
- Other (0%, 0 Votes)
Total Voters: 10
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