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Top 7 Profitable Upsells

It’s easy to increase your sales potential on every client. IF you know these 7 things, and put them into place now…

1. Packages. People like deals. When you package things together, even if you actually pay more, the package deal will attract more customers every time.

2. Multiple products. Sell multiples of the same products together. Instead of 1 5x7, sell 4 5x7’s of the same pose for a discounted price.

3. More products. Offer more products for sale. Sell frames. Sell albums. Sell scrapbooking supplies. Whatever your clients are into, find a way of incorporating that product line into your business.

4. Specials. Just because your client purchased products from you months ago doesn’t mean they won’t purchase more. Offer timely sales throughout the year. Need some ideas of successful campaigns run in the past?

•  Offer a 3 day event during your slow periods in which all past clients can come in and order anything from past photography sessions for ½ price. Only offer this to your customers that have completed their purchasing on their session.

•  Any type of sale can be successful around the holidays. Offer free holiday cards with a purchase. Offer gift sets of frames and photographs.

5. Discounts before the event. Whether it’s a wedding or a portrait, you can always excite people more before the event itself. It’s the anticipation. Catapult on this by offering special deals if they buy before the session. Buy one get one promotions on parent albums. Specialty frame collections are also easy to sell before an event.

6. Special photography sessions. Create special days throughout the year in which all of your clients meet you at a specified location around town for specialty sessions. Clients meet you there, and you can schedule each client session every 30 minutes to an hour.

•  Spend a day in the snow in January, and meet clients at a local farm or ranch for sleigh ride photographs. Culminate the experience with an actual sleigh ride and dinner.

•  Create a day during the summer for photographs at the beach. Almost everywhere has some type of water front location to create beautiful water images.

•  Have a day in the pumpkin patch. Do you have pumpkin festivals in your area? Be a part of it by offering portraits with the pumpkins!

7. Free family sessions. Who are your best clients? Offer them free family portrait sessions. If they’ve proved to be clients that purchase a lot from you, give them special rewards that tell them how happy you are to be working with them. Always reward your best customers.