issue 100
september 16, 2009

a note from Lori

How do you like our new look? One thing we've learned over the past 20 years in business is you always have to be looking for ways to reinvent yourself, and make it easier for people to find what they are looking for. After 5 years of using the same look and feel, we knew we needed to update our information. We're still tweaking and working out some of the functionality, but we can tell its allowing you to find things easier. If you have a minute, drop me an email - I'd love to hear what you think, or what improvements we could make it even easier to use.

Along with our current change to our look, we also will have a variety of new how-to series coming out in the next few months. Some of my most popular blog posts are in the how-to format, so I'll be adding even more each week. Have something you'ld like to see online? Let me know - I like posting what you're interested in. Better yet, if you have written any how-to articles related to building a photography business, I'd love to see them, and possibly use them on our blog. You'll get full credit, and you can share your passion for photography with the thousands of visitors we have read us everyday.


Six figure training
Who's going to promote your photography?

I remember a few years ago I was working with a small studio. She had incredible images, and was very passionate about what she did. The problem came when it was time to tell others about herself and her business.
Have you ever had that trouble?
While you were growing up, people around you told you not to focus on yourself.
"She's so vain, all she does is talk about herself."
"He has a chip on his shoulder, it's always about me."
Yet in today's society, it's all about "me".
Think about the way we're marketing our businesses today. We put up a website that screams about our businesses. We put up a blog and fill it with content about what we're doing personally and professionally. We sign up for social accounts and we talk all day long about what we're doing and whom we're doing it with.
And if you don't fill it with the right content, you'll never have the success you could otherwise.
Telling people about you is not just promotion, its taking control over what's being said about you. If you don't do it, who will?
Try an experiment. Head over to Google and type in your name. What comes up? If you didn't control the content, why not?
When you are in business for yourself, its not vanity or bragging. It's all about sharing your story. Everyone has a unique story that other people are interested in. Share yours. Tell people why you are where you are, how you got there, and what your goals are. They want to make sure they resonate with you as a person before they do business with you.
Photography is a very personal service. If you're going to have someone capture a piece of you as a memory, you want to make sure you like the way they think, the way they share.
[We just updated our About Us section - want to see one to help you create your own? Take a look and let me know what you think.]

Latest blog stories
7 Things To Include In A Portrait Package

Are you a portrait photographer? What makes your packages unique? What makes them stand out from your ala carte pricing? What gives your customer the incentive to buy a package over picking and choosing individual prints?
Take a look at these seven options that will give your packages power:
1. The most obvious thing to include is multiple sizes of an image. Include your most popular sizes, and include wall portraits - 11×14 and greater. Make sure you highlight the savings of buying in package format over the ala carte method.
2. Frame your photographs. Include several choices in framing options for your large wall prints, and even offer unique styles for table sized prints. Make sure you find frames that are not carried at your local discount stores. One of by favorite places to find frames is Burnes. The will offer them to you at wholesale prices, but you will have to buy in bulk.
3. Offer collage framed prints. People love the idea of having a wall image that isn't a large size, but rather contains several different poses from the session. This works great for seniors and babies. GNP Frame is a good place to start for wall collage frames.

Keep Reading>>

Don't Compare Yourself To The Wrong Photographer

The economy isn't good. The news can make you down right depressed. And business just isn't what it used to be.
Will there ever be a recovery? Will you ever build your photography business up to match _________ (fill in the blank with your favorite superstar photographer)?
The one thing that's easy to do is get overwhelmed. I love attending seminars by the best. They fill you with hope, fill you up with ideas, and send you home. You're excited for a day or two - until you realize the bills are still there, and the business isn't coming in like they promised it would.
So what can you do about it? What can you do to stay on track?
Realize there are two different types of photographers to follow, and know what type of photographer you are "following" and how to follow them to success.
Keep Reading>>

lori recommends
Ready To Improve The Lighting Of Your Portraits?

What's the difference between a good photograph and a great one? It's the lighting. A great photograph has a special look that shows the person in the best light possible, no matter what time of day it was taken.

Yet if you are new to photography, or are still trying to build up your supply of camera body and lenses, can you really invest more in the extras like softboxes and reflectors?

Now you can. We discovered early on how to create our own reflectors that are easy to build, easy to store and take along in your bags, and most importantly affordable.
Create Your Own Reflector Today>>

About Andrew and Lori
Andrew and Lori Osterberg are co-founders of, a site dedicated to providing tips, resouces and advice for using your camera to build a successful photography business.

Through their coaching, workshops, training and products, Andrew and Lori show you how to break through the desire of wanting photography to be more than a hobby, and provide you with the how-to to actually accomplish it.

To begin experiencing Andrew and Lori's coaching, consider their highly successful Photography For Success, Freedom and 1ncome.

If you liked today's issue, you'll love following Andrew and Lori through all of their high-content training products, newsletter, and online posts. Their goal is to provide you with all you need to help you live the life others only dream of.