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Virtual Photography Studio Website
September 13, 2006
Delivered Twice A Month
 
 
 
I have two special announcements today - both will help your business.
 
To start, I'd like to announce our new VPS Award (Very Professional Site! Award). If you have a website that you're proud of, we'd like to see it. We'll be announcing one winner every month (your chance of winning depends on how many entries for the month), and we guarantee you're going to love the prizes you'll win if you are our VPS Award winner! Learn more, and Submit your site today.
 
Next, are you one of the thousands of photographers that have a website built in Flash? If so, you'll want to read my latest report, "Why Having A Flash Website Will Cost Your Photography Business Thousands Of Dollars". While many photographers like the looks of a Flash presentation, you may change your mind when you read the information in this report. Read more about Flash...
 
QUICK BITS
Virtual Photography Studio
In 1869, Edward Muybridge invented a way to freeze motion. He created a shutter inside the camera: two boards slipping past each other at the touch of spring. The film recorded the actions that took place during the split-second when the shutter was open.
 

QUOTE TO LIVE BY
Virtual Photography Studio
 
"You don't take a photograph. You ask, quietly, to borrow it."

~Author Unknown
 
IN THE NEWS
Virtual Photography Studio

The Knot Inc. bought competitor WeddingChannel.com Inc. for $61.7 million in cash and 1.5 million company shares valued at $18 each, further consolidating its hold in the online bridal area.

 
Why are awards programs so important to a photographers resume?
 
Does winning an award make you a better photographer? Maybe.
 

Does having a stack of awards make you look better to your prospects and clients? Maybe.

So why should you concentrate of getting awards?

Because awards make you feel better about yourself, and ultimately impact the way you do business.
Continue Reading...
 
Creating a Contract For Your Photography
Everyone has an opinion about what should be in a contract. Some people like to be completely covered; others prefer a smile and a handshake. For legality reasons, you should use some type of contract in all situations. Here are some ideas to use for clauses in a contract.
 
 
What's On Your Mind?
Q: I struggle every day with the whole issue of giving images on a CD (high res) for customers to do with as they please. Is there some way professional photographers can actually offer this "professionally" and maintain the quality and artistic value of their work and the finished product?
 
A: I know everyone has a differnet take on this subject, but this is how I've handled this in the past. I consider digital files to be the same as negatives - they are your rights to profits. Because your business depends on the revenue generated from these files, you can handle it in one of two ways.
 
The first way is to tell your prospects and clients you maintain control over the images to guarantee 100% quality. You demand professional quality in everything you do, and you wouldn't feel comfortable allowing your images to be printed by substandard labs. You maintain control the entire way through to make sure their albums, enlargements and gift products meet your expectations.
 
The second way is to offer the digital files at a cost, based on the amount of money they spend with your studio. The more money they spend, the lower the cost of the CD. So, if they 5,000, they may purchase the CD for 150. But if they only spend 2,000, the CD may cost 1200. Tip: Do not announce the CD price before the wedding, and before they place orders. If they know they can get the CD before they order, they will factor that into their spending. Instead, make it a bonus for being a great customer - "Because of your total order, you may purchase the CD today at 1000."
 
Do you have a question? Let me know, and maybe your question will be in a future edition.
 
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